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21 NOVEMBER 2012

Discovery Through Design: The Foetus Project

"Brazilian design graduate Jorge Lopes Dos Santos has developed a way of making physical models of foetuses using data from ultrasound, CT and MRI scans.

He developed the project in collaboration with a paediatric cardiologist at Imperial College while studying on the Design Products MA course at London's Royal College of Art.

Jorge Lopes Dos Santos hopes the models, which are made using 3D printing techniques, can be used to train doctors and to help with emotional support for parents whose child may be born with deformities."

(Dezeen, 16 July 2009)



20093D printing3D visualisationabnormalityanatomybabybiomedical • born with deformities • Brazilian • CNPq • Conselho Nacional de Desenvolvimento • CT scan • deformity • Department of Design Products • design graduatedesign method • Design Products MA • digital healthdiscovery through design • emotional support • fetus • foetus • Imperial College Londoninsight through design • Jorge Lopes Dos Santos • Jorge Roberto Lopes Dos Santos • MRI • MRI scan • mutant • paediatric cardiologist • parentsPhD researchphysical modelsproduct designrapid prototypingrich descriptionRoyal College of Artscan • School of Architecture and Design • Ultrasound 3D • ultrasound scan • visual depictionvisual fidelityvisual representationvisualisation


Simon Perkins
05 NOVEMBER 2010

Esquire uses 2D bar codes within magazine for mobile commerce

"By using the mobile device's camera and the ScanLife application, Esquire readers can scan the feature's bar codes to instantly buy items of clothing and accessories seen within the magazine article. ...

Each article of clothing in The Esquire Collection has its own unique black–and–white 2D bar code. When consumers scan the code with their device's camera, a menu will appear on screen that lets them perform several functions, including buying the item.

The Buy Now feature on the menu lets readers buy an item, get an itemized description and obtain additional information about items seen directly in the magazine.

Consumers can click Learn More About This Item to be taken to a URL where they learn more about the product, the brand, or alternative versions of the product.

Scanning a bar code will also give consumers the option to be redirected to a URL where they can enter their ZIP [post] code and find the brand's nearest retail location.

An update in the near future will let the GPS on the mobile device alert readers to the location closest to them.

Additionally, the scanned bar code will bring the user to an Esquire–branded URL that gives advice on how to style the item for his look or wardrobe."

(Chris Harnick, 4 February 2010, Mobile Commerce Daily)



2010 • 2D bar code • augmented realitybarcodecameraphoneclothingconsumerdigital mediaEsquire MagazinefashionGPS • Hearst Communications Inc • interactive magazine • locationmarketingmedia convergencemobilemobile browsermobile commerceold mediaprintprint mediapublishingQR codesQuick Response codescan • Scanbuy • ScanLife • smartphonetransformationURL • wardrobe


Simon Perkins
12 NOVEMBER 2007

Cellphone-readable Physical Hyperlinks To The Free Online Encyclopedia Wikipedia

Alexis Robin Rondeau and Stan Michael Wiechers ( is a non–profit, community–driven project founded September 2005. Our goal is to connect the virtual and physical world by bringing the right information from the internet to the relevant place in physical space.

We believe that bringing knowledge to where it matters changes minds and worlds. Our motivation to create Semapedia is to let everyone collaboratively physically hyperlink their world, thus sharing knowledge and making it accessible to others in a helpful and meaningful way. We strongly believe bringing knowledge to places and things that matter to others is a great way to help others understand our beautiful and complex world.



annotationbarcodeJavamobilephonephysical annotationscan • Semapedia • tag • University of Vienna • Wikipedia
22 JUNE 2006

ShotCodes: Browsing The Web On Camera Phones Through Offline URL Barcodes

"Hardly a week goes by without another company unveiling a new service (often based on barcode or RFID scanners) to facilitate the interaction between people and physical objects. Still, Dutch ShotCodes has managed to take a original shot at this market with a visual approach that will appeal to consumers because, well, visuals always appeal to consumers.

What is it? In their own words: 'Today, businesses cannot get people to use their mobile phones to browse the internet. This is because typing in domain names on a phone is a time–consuming and frustrating process. ShotCodes change all of this, radically. ShotCodes are offline web links. When captured by a mobile camera, ShotCodes instantly and effortlessly take users to any desired location on the internet on their phones. ShotCodes are easy to make and can be tied to any web address.'

Businesses can make their own ShotCodes and add them to existing print media or turn them into brand new tools for sales and customer interaction. End users can download free software (via sms/texting) and install it on their mobile phone. This software, which is available for major mobile phone brands and types, enables phones to act upon ShotCodes. For a demo, see:

ShotCodes is a new technology that allows users of camera phones to access Web pages on their phones without having to enter URLs into their handsets. The system works in a similar manner to barcodes: users snap circular barcodes; that are recognised by Java software on the host phone; that references (looks–up) a database of associated Web addresses. In this way the placement of printed ShotCode patterns in the concrete environment could provide a means for phone users to access associated online content.
Review list of compatible camera phones."
(Springwise, 2006)


19 MAY 2005

Fingerprint Maze: Wandering Through Human Fingerprints
A physical interface that scans people's fingerprints using custom software to translate the print to a 3D maze that one can wander through on screen. Each individual fingerprint is graced by the presence of an extinct animal (3d rendering/ animation).Artist(s): Amy Franceschini, Richard Mortimer Humphrey, David Lu, Michael Swaine



3D maze • fingerprint maze • Franceschini • Humphrey • Lu • scan • Swaine

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