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Which clippings match 'Safety' keyword pg.1 of 2
08 APRIL 2013

The Invisible Inflatable Airbag Bicycle Helmet by Hövding

"Fredrik Gertten profiles two idealistic young female entrepreneurs who created a revolutionary 21st–century design object everyone told them would be impossible to fashion."

(Focus Forward Films, 2012)

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TAGS

2005 • airbag • Anna Haupt • auto inflatable • bicycle • bicycle helmet • bikebusiness womencollisioncrashcrash testcrashworthinessdesign innovationdesign studentsentrepreneurentrepreneurship • Focus Forward Films • Fredrik Gertten • GE Focus Forward • helmethighway safety • Hovding • industrial design • inflatable airbag bike helmet • invention • invisible bicycle helmet • Lund UniversityMasters studentsproduct designproduct designerprotectionprototyperoad safetysafetysafety by designSwedishtechnical innovation • Terese Alstin • The Swedish Film Institute • WG Film • women designerswomen in art and design

CONTRIBUTOR

Simon Perkins
20 NOVEMBER 2012

Dumb Ways to Die ad becomes surprise hit

"'Set fire to your hair, poke a stick at a grizzly bear ... Dumb ways to die ... dumb ways to die–ie–ie.' If the chorus isn't stuck in your head, it will be soon. Melbourne Metro Trains' darkly cute – and irksomely catchy – new ad for transport safety has gone viral, notching up a whopping 4.2 million YouTube views in less than a week. And nobody is more stunned by its success than the man behind the music, Sydneysider Ollie McGill. The Cat Empire keyboards player was commissioned to write the score to accompany lyrics to the McCann Group's new ad and has watched Facebook likes, Twitter shares and YouTube hits skyrocket as word of the animated video has spread like wildfire. ... In the ad, cartoon characters meet their ends in a number of colourful, sardonic ways, including a couple of nasty mishaps on train tracks, while the sweet chorus, 'dumb ways to die ... ' is instant earworm material."

(Daisy Dumas, 19 November 2012, Fairfax New Zealand Ltd.)

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TAGS

20122D animationadadvertisementanimated videoanimationAustraliabearblack humourcartooncartoon characters • catchy • character animationcomedydark comedy • darkly cute • deathdie • dumb • dumb ways to die • earworm • episodic structuregone viral • Horrible Histories • humouriTunesMcCann Groupmeet their endsMelbourne • Melbourne Metro Trains • mistakes to avoidmusic videonasty mishaps • Ollie McGill • parablepublic service announcementsafety • sardonic • songwriter • stupid deaths • The Cat Empire • traintrain station • train tracks • transport safety • Wahroonga

CONTRIBUTOR

Simon Perkins
26 MARCH 2012

Crash test: the 2009 Chevrolet Malibu vs. the 1959 Chevrolet Bel Air

"In the 50 years since US insurers organized the Insurance Institute for Highway Safety, car crashworthiness has improved. Demonstrating this was a crash test conducted on Sept. 9 between a 1959 Chevrolet Bel Air and a 2009 Chevrolet Malibu. In a real–world collision similar to this test, occupants of the new model would fare much better than in the vintage Chevy.

'It was night and day, the difference in occupant protection,' says Institute president Adrian Lund. 'What this test shows is that automakers don't build cars like they used to. They build them better.'"

(Insurance Institute for Highway Safety, 9 September 2009)

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1959200950th anniversaryanniversaryautomaker • build them better • carcar crash • cars • Chevrolet • Chevrolet Bel Air • Chevrolet MalibuChevycollisioncrashcrash testcrashworthinessdebunkingdemonstrationdesign • dramatic demonstration • engineering • GEP • good engineering practice • high-speed camerahighway safetyhistorical revisionism • IIHS • insurance • insurance company • Insurance Institute for Highway Safety • protectionreal-worldroad safetyrobustnesssafetysafety by designslow motionslow motion photographytestUSAvintage

CONTRIBUTOR

Simon Perkins
04 DECEMBER 2011

Drunk Driving Prevention: advertising campaigns

"Since launching this campaign in 1983, more than 68% of Americans exposed to the advertising have tried to prevent someone from driving drunk. In 1998, America experienced its lowest number of alcohol–related fatalities since the U.S. Department of Transportation began keeping records. Campaign taglines have included: 'Drinking & Driving Can Kill A Friendship' and 'Friends Don't Let Friends Drive Drunk.'"

(The Advertising Council, USA)

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a few drinks • AAA • AAA Foundation for Traffic Safety • advertising campaignalcoholalcohol abuse • alcohol-related driving deaths • alcohol-related traffic fatalities • buzzed • buzzed driving • Buzzed Driving is Drunk Driving • careless drivingco-optionconsequencesdangerous drivingdrink • drink driving • drinking alcohol • drinking and driving • driving • driving buzzed • driving drunk • driving under the influence • driving while intoxicated • drug taking • drunk • drunk driving • drunken driving • DUI • DWI • eating food • emotive manipulation • excess alcohol • humorous spot • impaired drivers • impaired driving • myth • operating under the influence • overtly drunk drivers • PSApublic information advertisementpublic service announcementsafetytransport safetyTV commercial • under the influence of alcoho

CONTRIBUTOR

Simon Perkins
13 JUNE 2010

SchoolTube: moderated video content

"Welcome to SchoolTube.com, a safe video sharing website exclusively approved by over a dozen [North American] National Education Associations for use in K–12 schools. Our mission is to provide educators and students a safe and fun video sharing environment to enhance their classrooms and their learning experiences. Through an innovative Chain of Accountability process, videos are student produced and moderator approved, thus producing a refreshing site that is appropriate for school use.

Launched in 2006, SchoolTube has grown to become the nation's largest teacher moderated video sharing website, dedicated to supporting educational institutions and all of their students to broadcast, and share original videos through a web experience."

(SchoolTube, LLC)

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2006childreneducatorsinstructionK-12learning • moderator approved • pedagogyprotectionsafetyschoolSchoolTube • SchoolTube.com • teachingtrainingUSAvetted contentvideo sharing

CONTRIBUTOR

Simon Perkins
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