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George Lakoff: Idea Framing, Metaphors, and Your Brain

UC Berkeley Professor George Lakoff discusses concepts from his 2008 book, The Political Mind: Why You Can't Understand 21st-Century American Politics with an 18th-Century Brain.



2008brain networks • breaking the frame • Charles Fillmore • cognitive linguistics • cognitive strategy • Commonwealth Club of California • conceptual framing • cultural narratives • embodied mind • Erving Goffman • • frame analysis • frame elements • framingGeorge Lakoff • human thinking • idea framing • institutions • Jerry Feldman • Joe Epstein • linguistic construction • linguisticsmetaphormetaphor analysis • metaphors are political • metaphors structure our thinking • mutual inhibition • neural circuit • neural computation • political behaviour • political behaviour and society • primary metaphor • Rockridge Institute • roles • scenarios • structured frames • the way we think • thinking in terms of metaphors


Simon Perkins

The War On Terror and other conservative catchphrases

"The word terror activates your fear, and fear activates the strict father model, which is what conservatives want. The 'war on terror' is not about stopping you from being afraid, it's about making you afraid."

(George Lakoff, 2004)

George Lakoff (2004). "Don't Think of an Elephant: Know Your Values and Frame the Debate", Chelsea Green Publishing.

[George Lakoff uses the metaphor of the family to explain contemporary American conservative politics. He draws a distinction between a strict father model and a nurturing parents model. He believes that George Bush and his conservative cronies evoke the strict father model as a mechanism for enforcing control and reframing debate around issues of security and self–interest. The conservatives in Australia appear to be following a similar line – evident in their anti–terrorism campaign, played–out through television advertisements and train station billboards.]



2004appeal to emotion • argumentum ad metum • argumentum in terrorem • Australian Liberal Partyconservative catchphrasescontrolexploiting fearsfear mongeringGeorge LakoffGeorge W Bush • Help Protect Australia From Terrorism • JCDecauxlinguisticsnurturingrhetorical fearRockridge Institutescare tacticsscaremongeringsecurityself-interestspreading of fear • war on terror

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