Not Signed-In
Which clippings match 'Channel 4 Ident' keyword pg.1 of 1
25 APRIL 2013

Contemporary kinetic typography relies on historical developments

"This is a lecture given to MA students at the University of Hertfordshire. It explores how contemporary kinetic typography relies on historical developments such as 3D woodblock print, Romain du Roi, and Modernist modular lettering. Students are encouraged to let their design work respond to historical research. This does not mean creating something that looks old or retro, rather creating something innovative and new by re–imagining historical ideas in light of new technologies and contexts."

(Barbara Brownie)



3D typography • Academie des Sciences • architectural formsart and design • Barbara Brownie • Bauhaus School • borrowing from the past • Channel 4Channel 4 identchannel identDe Stijl • design nostalgia • grid systemhistorical developmentsJosef Alberskinetic typographyKyle Cooper • learning from history • lecturemachine aesthetic • malleable typography • modular typography • modularity in designmorphingparodypostmodern pasticheprimitive shapesprimitivesrecontextualisation • reinvention • remediation • retrievalism • retroRoland Barthes • Romain du Roi • School of Creative Arts • Stencil (typeface) • TV identtypographic animationtypographyunified wholeUniversity of Hertfordshirevisual abstractionwoodblock printing


Mary-joy Ashley
18 OCTOBER 2012

Four to the Floor: the ever growing collection of Channel 4 idents

An "ever growing collection of Channel 4 current set of idents. The simple idea that flows through all these idents is the creation of 'the 4, be it optical illusion, supernatural intervention or coincidence, the iconic Channel 4 logo rears its head at some point during all these videos.

The basic premise leaves open many possibilities to play with, which perhaps also explains the longevity that these idents retain. New idents continue to be produced by Channel 4"

(John Beohm,



Simon Perkins

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