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Which clippings match 'Consumer Aesthetics' keyword pg.1 of 1
21 MARCH 2014

Haul girls: identity performance through brand consumption and endorsement

"Helina is explaining what a haul girl is to me. 'Basically, you go out shopping for clothes or beauty products,' she says, 'then you make a haul video and show viewers on YouTube what you got. You go through the items of clothing one by one. I guess what people get out of them is not showing off, like, how much money you've got or anything, but lifestyle: you get to see how one person lives, what their taste is.'

If you're minded to sneer at a youth cult that involves making videos about your shopping, then Helina has a pretty intriguing counter–argument. 'It's not just about showing what you've got,' she says. 'It's a whole creative process behind the videos as well, which is what I enjoy about it. Choosing the right music, going from the filming to the editing. Sometimes I even storyboard things, because I want certain shots, how I can present different items and things like that.' Besides, she says, it's a genuine community. She thinks a lot of haul girls 'turn the camera on because it's a way to talk to people without having to go outside and face their fears. I know that was the case with me: I turned on my camera because I was at home, signed off work, sick, and really bored. And it helped with my confidence in a way. There's this community where you can talk to like–minded people.'"

(Alexis Petridis, 20 March 2014, The Guardian)

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TAGS

2014affective consumptionaffective goal achievementamateur cultural productionASOSbeauty products • Boohoo • Boots (shop) • brand awareness • clothes shopping • commodificationcommodity fetishismconstructed identitiesconsumer aestheticsconsumer brandsconsumer cultureconsumer endorsementconsumption spectaclecultural materialismcultural monoculturedigital narcissism • haul girl • haul video • I shop therefore I amidentity performancelifestyle • Missguided (shop) • new media content productiononline communityonline followersperformativitypersonal tastepost-feminist agenda • Primark • product endorsementrecommender culture • retail therapy • shopping for clothes • show and tellspectacular societysubculturetaste formationsThe Guardianunboxingvideo blogger • whats in my bag (video) • whats in my purse (video) • YouTube • Zara (shop)

CONTRIBUTOR

Simon Perkins
28 FEBRUARY 2014

Identity performance: YouTubers, real-life dolls and cosplayers

Fig.1 "My Strange Addiction: I'm a Living Doll", TLC, Season 5 (2014), original air date 1 January 2014.

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TAGS

2014Barbie dollbelongingbody modificationcelebrity • china doll • china figurine • commodity fetishismcompulsive behaviourconstructed identitiesconsumer aestheticscosplay • cosplayer • digital narcissismdolldoll fetishism • doll-like features • dollificationdress-up • Emily Smith • escapismexhibitionismfadfamefantasy characterfashionable fadfetishismidentity performanceimpression management • Justin Jedlica • living dolllolitamediated representationmimicry • My Strange Addiction (TV Series) • online behaviouronline followersperformativitypersonapersonal identityplastic surgeryreal-life dollrole playingsensationalismspectacular societysuperficial appearance • TLC (TV network) • Venus Isabelle Palermo • Victoriana • video bloggervisual depictionYouTubers

CONTRIBUTOR

Simon Perkins
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