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Which clippings match 'Window Display' keyword pg.1 of 1
18 SEPTEMBER 2013

Window shopping with Kate Spade Saturday's touchscreen storefront

"Kate Spade Saturday has taken up residence in New York with four pop–up digital stores appearing as window fronts around the city. ... Standing in front of the window, shoppers can click to explore looks, opt to buy them via PayPal, and best of all have them delivered with an hour to wherever they are in the city thanks to a partnership with eBay. Security also isn't a concern–despite being a giant screen, the initiative doesn't ask for credit card information or your address for every other passerby to see, instead texting you with a link that leads you to your window shop bag on your own phone instead."

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TAGS

2013 • 24hr shopping • click to exploreclothing companyclothing retailer • designer brand • digital storefront • digitally enhanced pop-up shop • eBayfuture interfacesglassyhaptic interfacein-personinteraction designinteractive display • interactive touchscreen • Kate Spade • Kate Spade New York (designer brand) • Kate Spade Saturday (clothing label) • m-commerceNew Yorknon-place • PayPal • pictures under glass • pop-up digital store • pop-up shopprogrammed useretail spaceretail storesingle-minded spaces • store window • storefronttouchscreen • touchscreen storefront • visual facade • William McComb • window display • window front • window shopping

CONTRIBUTOR

Simon Perkins
30 JUNE 2011

WESC Interactive Window Concept

"We created a concept around and Interactive Display Window: The Worldwide Conspiracy.

The Brief was to connect the brand with Music/Art and we used the best connection and resource the brand has connected to the creative industry: The WeActivists. We also wanted the brand to be perceived as global and connect the Activists more to the people.

The window contains a screen that displays these videos generated online and that turn live when users triggers them offline by walking."

(By cyril foiret 16 Jan 2011)

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CONTRIBUTOR

James Pratt
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