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13 NOVEMBER 2014

Shocking augmented reality experience greets London commuters

"Pepsi Max has gone straight to the top of this week's Viral Video Chart with its 'unbelievable bus shelter' which hoodwinked Londoners into thinking they were witnessing everything from an alien invasion to a loose tiger running in their direction.

The drinks brand rigged up a bus stop in the middle of central London with convincing digital technology which gave commuters the allusion that they were looking through a pane of glass to the world outside, when really they were seeing a digital display. A variety of awesome effects were then played onto the display to give the unsuspecting victims a fright."

(Staff Writer, 27 March 2014, The Drum)






2014advertisingadvertising campaignadvertising conceptsadvertising in public spacesalien invasionaugmented realityaugmented reality experiencebody language • bus shelter • bus shelterscommuterdigital screensexperience creation • fright • frighteningLondon • New Oxford Street • nonverbal communication • outlandishPepsi • Pepsi Max • reactions • show (spectacle)stuntsurprisetiger • unbelievable • unbelievable scenarios • user experience design (UX)viral video


Simon Perkins
07 OCTOBER 2012

The Bruce Lacey Experience: rich and diverse artistic production

"Bruce Lacey (born 1927) is one of Britain's great visionary artists. His lifetime pursuit of eccentric 'making and doing' has been a cathartic working–through of his experiences. This survey of a rich and diverse artistic production is a celebration of both his vibrant life (which includes working with Spike Milligan, The Beatles and Ken Russell) and his art which reveals telling links with the visual culture of the last 60 years. Co–curated by artist Jeremy Deller and art historian Professor David Alan Mellor, the exhibition charts Lacey's artistic development in a career encompassing painting, sculpture, robotised assemblages, theatrical performances and installations, as well as community arts and ritual action performances."

(Camden Arts Centre, 2012)

Fig.1 "Bruce Lacey Final H264 Widescreen 960x540" [Interview for The Bruce Lacey Experience, 7 July 2012 – 16 September 2012, Camden Arts Centre]



2012animated modelsart exhibitionassemblageautomate • Bruce Lacey • Camden Arts Centrecircuscontraptioncontraptionscybernetic art • David Alan Mellor • deviceeccentric • electric actors • electronic artengineering • George Harrison • ingenuityJeremy Deller • Jill Bruce • Ken Russellkinetic artkinetic automaton • ley line • making and doing • making something happen • New Realism • outrageous stunts • performance career • personal psychotherapy • Peter Sellers • ritual action performance • robotroboticrobotic artrobotised assemblagesRoyal College of ArtSpike MilliganstuntThe Beatles • theatrical performances • UK • variety theatre • visionary artist


Simon Perkins

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