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Which clippings match 'Re-purpose Infrastructure' keyword pg.1 of 1
21 AUGUST 2014

IKEA re-purposes Instagram to create product catalogue site

"Ikea, with the help of ad agency Instinct, created a new website to launch its PS 2014 collection and the website is built entirely through Instagram. The agency released a short video to show how the Instagram site works. Each of the 34 items in the PS 2014 line has its own Instagram account so shoppers can take a closer look at the products and get inspired when decorating their own spaces at home."

(Katie Richards, 27 June 2014, Business Insider Inc.)

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TAGS

2014brand experiencebrand strategycatalogue websiteIKEA • IKEA PS 2014 • Instagram • Instagram account • Instinct (ad agency) • marketing campaign • product collection • product promotion • PS 2014 collection • re-purposere-purpose infrastructureRussiasitelesstaggingwebsite

CONTRIBUTOR

Simon Perkins
07 OCTOBER 2012

The Space: Building a Broadcaster in a Box

"Back in August last year, Tony Ageh asked us a question: 'How would you deliver a 'pop–up' television channel to desktops, mobiles, tablets and connected TVs?'

The typical response, particularly within the BBC, would be a suggestion to re–purpose much of the infrastructure we already have: media ingest, metadata management, transcoding, web publication, device targeting.

There was a snag, though. In fact, there were a couple. First, this wasn't just a pop–up TV channel – this was a 'broadcaster in a box', which could later be handed over to arts organisations to pick up and run with."

(Mo McRoberts, 1 May 2012, BBC)

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TAGS

2011arts advocacyarts and cultureArts Council Englandarts organisationsBBC • broadcaster in a box • connected TV • desktops • device targeting • Digital Public Space • infrastructure • media channel • media distribution • media infrastructure • media ingest • media publishing • metadata management • mobiles • pick up and run with • pop-up • pop-up television channel • pop-up TV channel • re-purpose infrastructuretabletstelevision channel • The Space • The Space (service) • Tony Ageh • transcodingUKvisual arts • web publication

CONTRIBUTOR

Simon Perkins
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