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03 JANUARY 2013

Monsters University: Pixar parody of college recruitment ads

"This is delightful: a campaign by Pixar for its upcoming film Monsters University that spoofs those wonderfully cheesy college–recruitment ads that air during NCAA sporting events. The spot below, which ran during this week's Rose Bowl telecast, promotes the movie's eponymous institution and imitates the source material perfectly, from the tagline ('Image you at MU') to the awkwardly saccharine student testimonials. The whole spot is nicely paced ahead of the amusing reveal halfway through. (The realism of the animation helps a ton, too, and is its own best marketing for the film.) The website, monstersuniversity.com/edu, is quite brilliantly done as well. The 'Student Policies' section is particularly inspired. On the issue of 'Basic Monster Respect,' it offers this advice: 'All monsters are unique – by heritage, number of appendages, or simply number of eyes – and all monsters deserve respect.' Pets, it should be noted, are not allowed on campus, 'with the exception of seeing–eye snakes.'"

(Tim Nudd, 03 January 2013, Adweek)

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20133D animationAdweekanimationcampus • campus life • character animationcollege • college recruitment • conventional universitiesfake university • film marketing • fraternityfreshmenhumourhyperbolemonster • Monsters University • movieparody • Pixar • promotional materialpromotional video • saccharine • satirical illustrationspoof • student admissions • student enthusiasm • student testimonials • student viewsstudentsuniversity • university campus • university education • university recruitment • university students

CONTRIBUTOR

Simon Perkins
01 OCTOBER 2012

The Student Room: student discussion forum about Higher Education

"The Student Room is owned by a small but perfectly formed Brighton based company called Acumen PI, but soon to morph into The Student Room Group.

We're all passionate about The Student Room and our sister sites, and love working on them. Generally we see our role as facilitators, steering our sites forward in exciting ways, but we're under no illusions that it's the community of members that make The Student Room special and unique in the vast world of social media."

(Acumen Professional Intelligence, UK)

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academic help • Acumen PI • Acumen Professional Intelligence • advice for studentsBrightoncareerscoursesdiscussion forumeveryday student life • fashion and beauty • find information • gap year • health and relationships • help and advicehigher education • internet forum • league tables • member community • networked publicsonline communityonline discussion • personal statement • school students • sixth form college • student advice • student circumstancesstudent experiencestudent storiesstudent viewsstudentsstudying • The Student Room • The Student Room Group • TSR • UKUK educationUK universityundergraduate studentsuniversity admissions • university applications • university courses • university students • university towns

CONTRIBUTOR

Simon Perkins
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