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Which clippings match 'Marketing Practices' keyword pg.1 of 1
06 JUNE 2019

Astroturfing: corporate interests disguised as spontaneous popular movements

"The term 'astroturfing' is a play on the term 'grassroots movement,' since the grass is fake. Astroturfing has been attempted by online businesses who present a product as being highly desired and sought out by a certain customer base via company-sponsored message board posts, blogs or articles when there is no evidence to support such an assertion."

(BigCommerce)

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TAGS

advocacy groups • astroturf kingpin • astroturfing • astroturfing (phenomenon) • authentic response • authenticitybaseless claimsbelieving lies to be true • block legislation • campaign advertisingcognitive dissonanceconservative ideologyconservative think tankcontradictory narratives • controversial practice • corporate behaviour • corporate bullying • corporate lobbyingcorporations • corrupt practices • credibility • deceitful practices • deceitfulnessdeceptiondeliberate intention to misleaddiscrediting expertsdishonestydrunk drivingemotive manipulation • Employment Policy Institute • fake • fake grass-roots • fake grassroots movements • fake news • fake personas • fake reviews • fallacious argumentsfalse claims • falsified testimony • food safetygrass rootsgrassroots movement • hidden funding • illusion and reality • illusion of a populist idea. • inference • John Oliver • Last Week Tonight • Last Week Tonight with John Oliver HBO • lobbying • lobbyist • marketing practicesmemesmetaphorical representation • minimum wage • misleading message • misleading practices • mistruths • non-profit front groups • outreach • oversimplification • paid sick leave • perception management • pretending to be unbiased • public advocacy groups • public interest • public outreach • public-interest groups • Richard Berman • Rick Berman • secondhand cigarette smoke • sockpuppets • spontaneous popular movements • testimonies • the illusion of authenticity • undercover marketingunethical behaviourwhat is really happening

CONTRIBUTOR

Simon Perkins
17 JANUARY 2014

Energizing corporate culture through industrial musicals

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TAGS

1950s1954aesthetic spectacleautomaker • awayday • boom time • business contextChevroletcollective values • company loyalty • corporate Americacorporate behaviourcorporate culturecorporate events • corporate image • corporate musical • economic boomenculturationenergizing corporate cultureentertainmentGeneral Motors • industrial musical • industrial propaganda • industrial show • industrial theatre • internal marketing • internal songbook • marketing practicesmusical theatreorganisational culturePrelinger Archivespromoting shared business contextpropagandasales and profitshow (spectacle) • song-and-dance • team day • team motivation • team-buildingtrade convention

CONTRIBUTOR

Simon Perkins
29 SEPTEMBER 2012

1000heads: The Word of Mouth People

"Traditional marketing was built for another age. Today a new creative energy is required. Sociability is the media of now. Social connections happen everywhere, every minute of every day, in the real world and in the digital world. Social communication touches everybody. Brands are carried along in the stories people share, and the conversations they have, in social media, on their mobiles, and face to face. We help brands to get their stories to travel further and faster, building sustained relationships and advocacy as they go.

Our story began in a (thankfully converted) cowshed back in 2000. We saw that a new age of communication was emerging, an age of social communication. Since then we have worked with some of the world's best businesses helping them to behave in different ways; encouraging participation and collaboration with their audiences. We now have an 90–strong team of talented thinkers, doers and sometime dreamers who bring social communication to life for brands around the world."

(1000heads)

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TAGS

1000heads • 2000advocacyaudiencebrandingbrandscollaborationconnected • conversations people have • digital worldface-to-facemarketingmarketing practices • media of now • mobilenetworknetwork society • new communication age • new creative energy • participationsociability • social communication • social connections • social media • stories people share • sustained relationships • their stories • thinkers

CONTRIBUTOR

Simon Perkins
07 NOVEMBER 2009

Manipulating Unconscious Desires: The Century of the Self

"Adam Curtis' acclaimed series examines the rise of the all–consuming self against the backdrop of the Freud dynasty.

To many in both politics and business, the triumph of the self is the ultimate expression of democracy, where power has finally moved to the people. Certainly the people may feel they are in charge, but are they really? The Century of the Self tells the untold and sometimes controversial story of the growth of the mass–consumer society in Britain and the United States. How was the all–consuming self created, by whom, and in whose interests?

The Freud dynasty is at the heart of this compelling social history. Sigmund Freud, founder of psychoanalysis; Edward Bernays, who invented public relations; Anna Freud, Sigmund's devoted daughter; and present–day PR guru and Sigmund's great grandson, Matthew Freud.

Sigmund Freud's work into the bubbling and murky world of the subconscious changed the world. By introducing a technique to probe the unconscious mind, Freud provided useful tools for understanding the secret desires of the masses. Unwittingly, his work served as the precursor to a world full of political spin doctors, marketing moguls, and society's belief that the pursuit of satisfaction and happiness is man's ultimate goal."

(InformationLiberation, 21 March 2006)

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CONTRIBUTOR

Simon Perkins
21 JUNE 2005

The Corporation: provocative account charting the evolution and powerful influence of the contemporary business corporation

"Provoking, witty, stylish and sweepingly informative, THE CORPORATION explores the nature and spectacular rise of the dominant institution of our time. Part film and part movement, The Corporation is transforming audiences and dazzling critics with its insightful and compelling analysis. Taking its status as a legal 'person' to the logical conclusion, the film puts the corporation on the psychiatrist's couch to ask 'What kind of person is it?'"

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TAGS

1886 • 2003 • bad apples • Bolivia • Bovine Growth Hormone • Bovine Somatotropin • businessCanadacapitalismCelebration (city) • Charles Kernaghan • Coca-Cola • commercial institution • contemporary business • corporate Americacorporate behaviourcorporate historycorporate modelcorporate responsibility • corporate social responsibility • corporationscritical perspective • dairy cattle • DDT (dichlorodiphenyltrichloroethane) • developmental vulnerability • documentary filmDwight Eisenhower • economic externalities • economyexploitationexploitation of natural resources • Fanta • financial dealingfinancial innovationFox News • Fraser Institute • free market economy • government-chartered institution • Howard Zinn • IBM • intergenerational tyranny • investigative news • Jennifer Abbott • Joel Bakan • legal entity • limited liability • Mark Achbar • Mark Moody-Stuart • marketing practices • mastitis • Michael Moore • Michael Walker • military-industrial complex • milk • milk production • Milton Friedman • Monsanto • Monsanto Company • nagging • Naomi KleinNaziNikeNoam ChomskyNorth Americapatent registrationperception managementPeter Drucker • petrochemicals • Pfizer • posilac • powerprofit • rational tyranny • Ray Anderson • Robert Hare • Samuel Epstein • stealth marketing • The Corporation (2003) • toxicology • tragedy of the commonsundercover marketingunethical behaviourUnited StatesUniversity of British ColumbiaVandana Shiva
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