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27 FEBRUARY 2015

The reality of shark fin soup served at Chinese wedding banquets

"The majority of the demand for shark meat is from the shark–fin industry, centered in Asia. Singapore is one of the main consumer countries, along with Mainland China, Hong Kong, Taiwan, Malaysia and Thailand. For every Chinese wedding banquet in Singapore that serves shark fin soup, the world loses another 40–50 sharks."

(Animal Concerns Research and Education Society)

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2012 • alpha predator • Animal Concerns Research and Education Society • animal cruelty • animal welfare • animated ad • anthropocentrism • apex predator • Asia-Pacificbarbaric practices • cartilage • Central America • Chinese soup spoon • Chinese wedding banquet • Costa Rica • crude barbarism • cruelty to animals • cultural practicesdestructive practicesethical consequencesethical consumption • fin • food productionhave dominion over all other living creaturesHong Kong • human supremacy • humane treatment of animals • inhumane treatment of animals • instrumental view of nature • Mainland China • MalaysiaPeoples Republic of Chinaporcelainredshark • shark fin soup • shark finning • shark meat • shark-fin industry • Singaporesoup • soup spoon • South-East Asia • spoon • status symbol • super predator • systemised crueltyTaiwanThailand • top predator • top-level predator • unnecessary suffering • video campaign • wanton destruction • wasteful destruction • wasteful practice • wedding banquet • wedding celebration • wedding ceremonywildlife reserveswillful ignorance

CONTRIBUTOR

Simon Perkins
29 SEPTEMBER 2012

Tunnel Vision: Metro Zoetrope

"I first noticed subway tunnel wall animations in Boston, where the long gaps between stations on the MBTA Red Line provides a captive audience. The animation, composed of dozens of stills that simulated movement as the train zoomed by, was an ad. The message: visit Vermont and its great outdoors, which certainly must have resonated with more than a few claustrophobes riding the crowded rush hour rails.

Animated ads in subway tunnels are expensive, both to design and install, which helps explain why the Vermont ad's successor, a campaign for a movie 'coming to theatres' last February, was only removed recently – with no ready replacement. But the medium is a popular one, if only because it's relatively novel and rare. Examples from Budapest, Hong Kong, Kiev, L.A., Tokyo, and Washington, D.C. have been enthusiastically documented for upload to YouTube. And given that cash–strapped transit agencies have allowed almost every other subway surface to be colonized by ad space, including seats and whole exteriors of rolling stock, it was almost a logical next step.

Much of the credit for introducing these flipbook or zoetrope–like ads goes to two independent innovators: New York astrophysics student Joshua Spodek and Winnipeg animator Bradley Caruk. Spodek's ads debuted in Atlanta in 2001; his company, Sub Media, continues to produce similar ads today. In 2006, Caruk won a Manning Innovation Award for his concept, which his partner, Rob Walker, first thought up while staring at the blank walls of Paris' Metro. The company they co–founded, SideTrack Technologies, set up its first system in Kuala Lumpur and has since opened others across the United States – and beyond, to London, Rio de Janeiro, and cities in Mexico."

(Christopher Szabla, Urbanphoto, 20 November 2010)

Fig.1 Bill Brand, "Masstransiscipe" New York subway installation.
Fig.2 New ad–places in the tunnel. // Новые рекламные площади в тунеле киевского метро. Между станциями Лукьяновская и Львовская Брама
Fig.3 "Tokyo Subway Ad ", Uploaded by ivanptse on 19 Apr 2008.
Fig.4 "Target ad, on the washington D.C subway.", Uploaded by kikyobackfromthedead on 1 Sep 2006.

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TAGS

adad spaceanimated adanimation • Atlanta • between • blank wall • Boston • Bradley Caruk • Budapest • captive audience • creative advertisingflick bookflip bookHong Kong • Joshua Spodek • Kiev • Kuala Lumpur • linear zoetrope • LondonLos Angeles • masstransiscope • MBTA Red Line • Mexicomotion graphicsNew York subwayParis • Paris Metro • patternperceptual organisationrapid transit systemRio de Janeiro • Rob Walker • rolling stock • SideTrack Technologies • stop frame • Sub Media • subway • subway tunnel • Tokyotrainwall animationsWashington DCzoetrope

CONTRIBUTOR

Simon Perkins
20 APRIL 2010

2010 NTU Graphic Design Degree Show Viral Ad and Invitation

"A successful pitch brief to produce the promotional material for the Nottingham Trent University Degree Show in summer 2010. We devised the campaign identity '111' to represent 111 graphic design graduates under a simple, easily recognisable identity. The logo is formed from 111 dots, each representing one student.

With each iteration of the logo, the chosen media afforded us various ways in which to present the identity."

(Toby Edwards, 2010)

Fig.1&2 "Nottingham Trent University Degree Show 2010", created by Toby Edwards, Luke Elliott & Joe Stephenson.

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111 • 2010animated ad • dots • final year students • Joe Stephenson • Luke Elliott • mailshotmoire patternNottingham Trent UniversityNTUNTU Graphic Designoptical effectoptical toypromo mailshotstencil • Toby Edwards • UKviralvisual communicationvisual designvisualisation

CONTRIBUTOR

Simon Perkins
24 NOVEMBER 2009

Sony's Enormous Bravia Zoetrope Caught Zoetroping

"Sony is using this 174–year–old technology to draw attention to the new Bravias' MotionFlow interpolation technology, which guesstimates new frames between existing ones, smoothing out content to display it up to a massive 200Hz.

Weighing over 10 tons and spinning at about 25MPH, the so–called Bravia–drome can be seen above displaying Brazilian soccer player Kaka juggling the ball around a bit, but Geek.com claims the ad was filmed using 'a huge crew and tons of extras', so it'll be interesting to see what they manage to come up with."

(Gizmodo via Sal Cangeloso, Geek.com 2008)

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2008adadvertadvertisementanimated adanimationballBrazil • Guinness World Records • illusioninterpolation • juggling • Kaka • motion • MotionFlow • movementSony • Sony Bravia • Sony Bravia Zoetrope • stop frametelevisionzoetrope

CONTRIBUTOR

Simon Perkins
23 NOVEMBER 2009

McDonald's lenticular bus shelters

"DE Group and Impressions International collaborated on a project commissioned by DDB on behalf of McDonald's Australia.

McDonald's was looking for a stand–out advertising solution for bus shelters in order to promote its new ''McDonald's 24 hour store'' concept – as now several of them McDonald's are open 24/7, and the rest are open at least 18 hours a day.

The project imagined by DDB featured a flip effect based on 2 images: passers–by could see a young man yawning and then eating a hamburger...

The backlit billboards – 1,88*1,10 m – were produced using 15 LPI lenses (particularly suitable for a flip effect). The project lasted 3 weeks and finally 7 billboards were implemented in main centres throughout New Zealand."

(HumanEyes Technologies Ltd.)

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24/7ad spaceadvertisinganimated adAotearoa New ZealandAustralasiaAustraliabillboardbus shelterscreative advertisingDDB • DE Group • flip effect • hamburger • HumanEyes • illusionlenticularlenticular imagerylenticular printingMcDonalds • McDonalds Australia • motionmotion designmovementperspective • Producer3D • tiredness • visual communicationvisual effectsvisualisation • yawn

CONTRIBUTOR

Simon Perkins
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