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17 MARCH 2014

The Pandora Music Genome Project

"We believe that each individual has a unique relationship with music–no one else has tastes exactly like yours. So delivering a great radio experience to each and every listener requires an incredibly broad and deep understanding of music. That's why Pandora is based on the Music Genome Project, the most sophisticated taxonomy of musical information ever collected. It represents over ten years of analysis by our trained team of musicologists, and spans everything from this past Tuesday's new releases all the way back to the Renaissance and Classical music.

Each song in the Music Genome Project is analyzed using up to 450 distinct musical characteristics by a trained music analyst. These attributes capture not only the musical identity of a song, but also the many significant qualities that are relevant to understanding the musical preferences of listeners. The typical music analyst working on the Music Genome Project has a four–year degree in music theory, composition or performance, has passed through a selective screening process and has completed intensive training in the Music Genome's rigorous and precise methodology. To qualify for the work, analysts must have a firm grounding in music theory, including familiarity with a wide range of styles and sounds.

The Music Genome Project's database is built using a methodology that includes the use of precisely defined terminology, a consistent frame of reference, redundant analysis, and ongoing quality control to ensure that data integrity remains reliably high. Pandora does not use machine–listening or other forms of automated data extraction.

The Music Genome Project is updated on a continual basis with the latest releases, emerging artists, and an ever–deepening collection of catalogue titles.

By utilizing the wealth of musicological information stored in the Music Genome Project, Pandora recognizes and responds to each individual's tastes. The result is a much more personalized radio experience – stations that play music you'll love – and nothing else."

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TAGS

analysing dataappeal • attributes • automated data extraction • characteristicsdata analysisdata gathering instruments • data integrity • databasedescriptive labels • ersonalised radio experience • frame of reference • individual preference • individual taste • internet radio • listener preference • machine-listening • metricsmusic • music analyst • Music Genome Project • music taste • music theory • musical characteristicsmusical identitymusical information • musical preferences • musicological information • musicologist • Pandora Radiopersonal taste • precisely terminology • qualities • quality control • radio • radio experience • redundant analysis • relatednesssegmentationsongtaste (sociology)taxonomy • unique taste • user behavioursuser segmentation

CONTRIBUTOR

Simon Perkins
30 SEPTEMBER 2013

Technology is not neutral, it embodies values...

"What all of this means is that technology is not neutral. It embodies values, both in how it is constructed and in the decision to deploy it. As such, it refers to its history of use and the practices that surround it. The observation that 'the computer is just a tool' is missing the point. It is a tool with a point of view and with the ability to change user behavior and our expectations of information. Additionally, as technology becomes more immersive–exists more as a convincing simulation of some reality it is no longer a tool or a medium in the same sense as pen and ink. It represents its own world, one with implicit and explicit rules, communities of practice, and transformative power over what and how things mean. The technological responsibility of the graphic designer is therefore not simply to master software programs, but to understand the technological context as enabling or constraining cognitive and social behaviors that have a direct impact on the success of communication."

(Meredith Davis, p.92)

Davis, M. (2012). "Graphic Design Theory", Thames & Hudson.

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CONTRIBUTOR

Simon Perkins
22 AUGUST 2013

Re-imagining segmentation in Google Analytics

"One of the most popular and powerful features in Google Analytics is Advanced Segmentation. It lets you isolate and analyze subsets of your traffic. You can select from predefined segments such as 'Paid Traffic' and 'Visits with Conversions' or create your own segments with a flexible, easy–to–use segment builder. Then, you can apply one or more of these segments to current or historical data, and even compare segment performance side by side in reports.

We've recently re–imagined segmentation to make it even easier for new Analytics users, yet also more powerful for seasoned analysts and marketers."

(Google Inc)

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TAGS

2013analysing dataanalysis dataanalyticsanimated explainer video • cohort analysis • cohort segmentation • cohort studies • compare segment performance • customersdata gathering instrumentsdemographics • Google Analytics • Google Inchistorical datamarket segmentationmetricsmetrics toolsreports • segment builder • segmentation • site behaviours • sub-segment • subset • traffic analysistransaction datatrend analysisuser behavioursuser demographicsuser groupsuser segmentationwebsite traffic statistics

CONTRIBUTOR

Simon Perkins
28 SEPTEMBER 2012

Creative Industries KTN: Partnering For Innovation

"Creative Industries KTN will be hosting a half day event around challenge 3 of the funding competition which seeks projects that investigate the potential of Cross–Platform analytical metrics and feedback tools to help content producers better understand the consumption of their products in a converged landscape.

This session will provide an opportunity for potential applicants to learn more about the programme and how to apply to it."

(Creative Industries Knowledge Transfer Network)

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TAGS

2012aggregator • analytical feedback • analytical metrics • audience research • business of being a resident • content origination tools • content producer • converged landscape • creative contentcreative economyCreative Industries Knowledge Transfer NetworkCreative Industries KTNcross-platform • data ecology • digital content • emergent ecology • feedback tools • funding competitionGPS • GPS technology • hyperlocal • hyperlocal media • hyperlocal media models • knowledge-based economylocalisationlocationLondonmedia audiencemedia consumptionmedia convergencemetrics toolsmobile applications • publication mechanisms • quantitative data • resident • textual content • UKuser behavioursuser interactionsworkshop

CONTRIBUTOR

Simon Perkins
27 APRIL 2011

User-Centred Design: Personas

"Personas are 'hypothetical archetypes' of actual users. They are not real people, but they represent real people during the design process. A persona is a fictional characterization of a user.

The purpose of personas is to make the users seem more real, to help designers keep realistic ideas of users throughout the design process. Personas have proper names (that are often catchy and related to their user group name, for example, Hanna Reed–Smith, Human Resources Specialist) and are represented with pictures. Designers and evaluators refer to personas when considering design specifics; for example, 'Would Hanna know to click on that button to add a new employee?' Personas put a name, face, and characteristics on users to keep the users in the forefront of design decisions."

(Shawn Lawton Henry)

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TAGS

accessibility • analysis phase • archetypal charactersarchetypebrand loyalty • catchy names • characteristicsdemographics • design hypotheticals • design methoddesign processdesign techniquedisability • experience levels • fictional account • fictional characterisation • fictional scenarioshuman factorshuman-centred design • hypothetical archetypes • market segmentationmarketing personasmarketing teammotivational needs • personal details • personas (UCD)product developmenttarget audiencethinking tooluser analysisuser attitudesuser behavioursuser demographics • user goals • user group name • user groupsuser motivationsuser perspective • user profile • User-Centred Design (UCD)

CONTRIBUTOR

Simon Perkins
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