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Which clippings match 'Grab Our Attention' keyword pg.1 of 1
21 JUNE 2013

Photobombing: foregrounding the constructed reality of photographic scenes





breaking the fourth wallconstructed reality • diminish • distracting attentiondistracting behaviourdistraction • divert attention • extradiegeticfocus • foregrounding constructedness • grab our attentionhuman behaviourhumourintertextuality • non-diegetic • out of the spotlight • photobomb • photobombing • photographic portraitplayfulnessprankreflexive foregroundingreflexivitysnapshotssurprise • the space of the photograph • trivialisationundermine • upstage • upstagingworld of the image


Simon Perkins

The mathematics of Hollywood blockbuster

HOLLYWOOD'S golden age may have ended in the 1950s, but it is only recently that Tinseltown appears to have hit upon a mathematical way to capitalise on our fickle attention spans.

"Film–makers have got better and better at constructing shots so that their lengths grab our attention," says James Cutting, a psychologist at Cornell University in Ithaca, New York. He analysed 150 Hollywood movies and found that the more recent they were, the more closely their shot lengths tended to follow a mathematical pattern that also describes human attention spans.

In the 1990s, a team at the University of Texas, Austin, measured the attention spans of volunteers as they performed hundreds of consecutive trials. When they turned these measurements into a series of waves using a mathematical trick called a Fourier transform, the waves increased in magnitude as their frequency decreased.

(Ewen Callaway, 18 February 2010, New Scientist)


1/f law1950s • a series of waves • algorithmalgorithmic filters • attention spans • consecutive trials • constructing shots • Cornell University • decreased frequency • filmmaker • Fourier transform • golden agegrab our attentionHollywoodHollywood movies • human attention spans • increased magnitude • James Cutting • mathematical algorithm • mathematical patternmeasurementneurocinematicsNew Scientist • our fickle attention spans • psychological analysispsychological perceptionpsychological sciencepsychology • shot lengths • Tinseltown • University of Texas


Tessa Szwarnowska

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