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Which clippings match 'Recycle' keyword pg.1 of 1
10 OCTOBER 2009

Mainstreaming sustainable fashion

"4,5 Katharine Hamnett in a video interview explained how in the late 1980s she had been prompted to check, to make sure the company were not doing any harm. That meant looking at the entire supply chain to make sure that every phase was as good as possible. They had to apply very stringent standards from the very beginning. It started with the farmers given the millions involved in cotton agriculture who are exposed to pesticides, on a daily basis. It lead to focus on organic cotton but regrettably not using silk and considering all the packaging, dyes and printing inks. She has used certification, traceability and accountability, right the way through the supply chain but found taking complete control of this complex supply chain was the only way to enable this. She believed that the most effective to target were the CEO's, of clothing companies and fashion retailers. Mainstreaming sustainable fashion was happening because large retailers were realising that it was increasingly what consumers wanted: products that don't do damage to the environment, or that use child or sweated labour. Retailers ignored this at their peril. Sustainable clothing had to be sophisticated, glamorous and the bottom line was always economic. Sustainable clothing did not have to be more expensive. It could and should be affordable. She though that the ETI labour code should be compulsory and governments should act to have country of origin labelling for fibres."

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TAGS

art for housewives • art of recyclingbelongingblogbricolagechangecommoditycommunityconsumptioncraft • crochet • Cynthia Korzekwa • design intelligencedesign responsibility • domestic arts • dyeecologyembroideryemotive manipulationengagementenvironmentenvironmentalethicsfashion • fiber arts • folk arthomemadejewelleryjunk art • Katharine Hamnett • knittingmaking art with recycled materialsobsolescenceorganicpaperpesticideproductionprotest • reconstructed fashion • recyclerecyclingremakereusesocial changesocietysustainabilitytextile artstransformation • trashion • urban crafts • waste

CONTRIBUTOR

Simon Perkins
16 NOVEMBER 2008

Ad Campaign Appropriates Activism and Direct-Action

"Here's an ad campaign for Adidas new eco range, Grun, that is bringing together quite a few green concepts into one curious melange. First we've got the product––Adidas has a a new line of shoes which are made from recycled and natural materials. They are also making clothing from hemp and bamboo; the new Reground range is fully biodegradable, including the first ever completely biodegradable zipper. Their Recycled line is made of materials such as old tyres. Then the advertising and green link: they have joined up with dazed & confused (magazine) to encourage people to do guerilla gardening in grim and ugly places; swapping spray cans and tags for seeds and bulbs. Submit a picture of your efforts and the ten winners get a discount on any Adidas gear.

Then they have added a sculptural "art" element––this sinister looking "hand" (pictured) made of wicker and wire is 12 feet high and is perched on a shop roof, overlooking a busy street in London's hip east end, as part of the promotion. Another creation, now gone, was a skip full of flowers. They are planning ten more of these around town. It's all interesting, but what it adds up to is a bit of a confusing mish mash of green elements."

(Bonnie Alter, London on 04.21.08)

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TAGS

adad campaignAdidasadvertisementadvertisingappropriationart • biodegradable • commercialconsumerismecoenvironmentgreenguerrilla gardeningplantingre-purposerecycleurban spaceviral

CONTRIBUTOR

Simon Perkins
11 JANUARY 2008

Persuasion through Recombinant Design Strategy

"[UK] Power supplier EDF Energy is launching a TV ad to promote its green credentials using "recycled" film clips including the Wombles, Thunderbirds and John F Kennedy.
...
The 60–second spot, created by ad agency Euro RSCG, is soundtracked by a version of It's Not Easy Being Green, adapted from a Kermit song in kids' TV series Sesame Street.
...
The TV ad will run across terrestrial and multichannel stations including ITV1, Channel 4, Channel Five and E4.

It will be supported by a wider campaign across print, radio and the internet."
(Mark Sweney, guardian.co.uk, Friday January 4 2008)

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TAGS

adadvertisementappropriationcampaignecological • EDF Energy • electricityJohn F KennedyKermit the Frogmash-uppowerre-purposerecombinantrecycleremixThunderbirdsUKwaste • Wombles

CONTRIBUTOR

Simon Perkins
11 NOVEMBER 2007

Running the Numbers: contemporary North American culture through the austere lens of statistics

"Running the Numbers looks at contemporary American culture through the austere lens of statistics. Each image portrays a specific quantity of something: fifteen million sheets of office paper (five minutes of paper use); 106,000 aluminum cans (thirty seconds of can consumption) and so on. My hope is that images representing these quantities might have a different effect than the raw numbers alone, such as we find daily in articles and books. Statistics can feel abstract and anesthetizing, making it difficult to connect with and make meaning of 3.6 million SUV sales in one year, for example, or 2.3 million Americans in prison, or 32,000 breast augmentation surgeries in the U.S. every month.

This project visually examines these vast and bizarre measures of our society, in large intricately detailed prints assembled from thousands of smaller photographs. Employing themes such as the near versus the far, and the one versus the many, I hope to raise some questions about the roles and responsibilities we each play as individuals in a collective that is increasingly enormous, incomprehensible, and overwhelming."
(Chris Jordan, Seattle, 2008)

Fig.1 Depicts 11,000 jet trails, equal to the number of commercial flights in the US every eight hours.

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