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Which clippings match 'Synthesise Knowledge' keyword pg.1 of 1
17 DECEMBER 2012

Invention is the result of creative experimentation and synthesis

"Why waste time on expensive experiments when the right answer is obvious? The flaw in this thinking is that creativity is an iterative process in which you synthesize the final result from a variety of sources and thousands of potential solutions. It is not purely a deductive process with a single right answer.

When you fail to experiment broadly, you are building your solution from an anemic set of mental and technical resources. It is the equivalent of trying to design a bridge when the only material you've tested is paper. You can certainly build a bridge, but it will not be nearly as good compared to someone who experimented with a broad range of materials and construction techniques including steel or concrete."

(Daniel Cook, 16 August 2010)



ild a bridge • conceptualisationconstruction techniquescreative processcreativity • design a bridge • design methoddesign process • experiment broadly • experimental enquiryexperimental investigation • experimental research • experimental techniquesexperimental thinkingexperimental workexperimentation • experiments • inventioniterative cycleiterative design processmethods for design practice • potential solutions • right answer • single right answer • synthesise knowledgetestingtheory building • variety of sources • visualising the creative process


Simon Perkins
11 AUGUST 2012

Kevin Kelly: screen culture is a world of constant flux

"Screen culture is a world of constant flux, of endless sound bites, quick cuts and half–baked ideas. It is a flow of gossip tidbits, news headlines and floating first impressions. Notions don't stand alone but are massively interlinked to everything else; truth is not delivered by authors and authorities but is assembled by the audience. Screen culture is fast, like a 30–sec. movie trailer, and as liquid and open–ended as a website. ...

On a screen, words move, meld into pictures, change color and perhaps even meaning. Sometimes there are no words at all, only pictures or diagrams or glyphs that may be deciphered into multiple meanings. This is terribly unnerving to any civilization based on text logic."

(Kevin Kelly, 19 June 2000, "Will We Still Turn Pages", Time Magazine)

Fig.1 JasKaitlin "hypermediacy" taken on April 25, 2010 using an Apple iPhone 3GS [].



200021st centuryaudienceauthorised voiceauthorityauthorshipbook • classic logic of books • cohesive narratives • constant flux • credibility • cultural change • double screening • dual screening • endlessly tweakable • fast action • first impressions • flowfragmentaryfragmentation • framing narrative • gossiphalf-baked ideashypermediacyinformation in contextinterconnectedness • interlinked • Kevin Kellyliquid • meanings change • multi-tabbing • multiple meanings • narrative framingnon-linearopen-ended • people of the book • people of the screen • quick cutsreflexive modernityscreen culturesensemakingsound bitesynthesise knowledge • text logic • tidbitsTime Magazine • traditional narratives • turning pages • various contexts


Simon Perkins

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