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Which clippings match 'Re-inscription' keyword pg.1 of 1
04 OCTOBER 2013

California Department of Public Health: The Marlboro Man Recoded

"Brands are about meaning. In this case, Leo Burnett was able to transform a mild woman's cigarette into a rugged masculine product virtually overnight by using iconic imagery. The brand was literally re–imagined and thrust into the number 1 position as a result. The state of California realized that they needed to disempower this same iconic imagery and bluntly point out that even rugged cowboys can suffer serious diseases like lung cancer, emphysema, and heart disease caused by smoking."

(Kurian M. Tharakan)

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19241954advertising campaign • Asher and Partners • California Department of Public Health • cancer • cigarette addiction • consumer brandscowboycritical commentaryculture jamming • David McLean • Dick Hammer • disarmamentdiseaseemotive manipulation • emphysema • gendered brandsharmful effects • heart disease • iconic imagery • impotence • Leo Burnett • lung cancer • Marlboro (cigarette) • Marlboro Country • Marlboro Cowboy • masculinityPhilip Morrispublic health campaignre-inscriptionre-purposerecoding • renarrativize • ruggedsmoking causes impotencesmoking cigarettes • smoking related diseases • tobacco industry • Wayne McLaren

CONTRIBUTOR

Simon Perkins
23 JANUARY 2013

Tree of Codes: re-inscription as a generative compositional technique

Jonathan Safran Foer's 'Tree of Codes' (2010) "is actually a kind of interactive paper–sculpture: Foer and his collaborators at Die Keure in Belgium took the pages of another book, Bruno Schulz's The Street of Crocodiles, and literally carved a brand new story out of them using a die–cut technique.

According to Foer's publisher Visual Editions, Tree of Codes was turned down by every printer they approached: 'Their stock line [was], 'the book you want to make just cannot be made'.'…

The luscious results, designed by Sara de Bondt, will fly in the face of anyone who says that physical books are passé. Tree of Codes is tactile, interactive, immersive––and it won't ever run out of batteries."

(John Pavlus, Co.Design)

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TAGS

2010absenceBelgiumbookbook autopsybook sculpture • Bruno Schulz • carvingcut-up techniquedeface • Die Keure • die-cut • end of printerasuregenerative compositional techniqueheterotopia • Jonathan Safran Foer • new story • no batteries requiredpaper • paper stock • papercraftparallel text • physical book • re-editre-inscriptionreinscribe • Sara de Bondt • slicedtactile experiencetactile interactive • The Street of Crocodiles • Tree of Codes (book) • unmakeable • Visual Editions (publisher)

CONTRIBUTOR

Simon Perkins
07 MARCH 2005

Palimpsest: Scraped Again

"A palimpsest, from the Greek word palimpsestos meaning 'scraped again,' is a manuscript written on parchment that has another text written over it, leaving two (or more) layers of visible writing. Palimpsests were common in antiquity because parchment for writing was scarce and costly. As certain kinds of texts went in and out of literary fashion, manuscripts were recycled and reused, their original content rubbed away and overwritten."

(Lexi Krock, WGBH Educational Foundation)

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Greekoverlay • overwrite • palimpsest • parchment • PBSre-inscription • recycled • reused • scrapesurface
08 OCTOBER 2003

Michel Foucault: Heterotopia

"The heterotopia is capable of juxtaposing in a single real place several spaces, several sites that are in themselves incompatible. [...] The garden is the smallest parcel of the world and then it is the totality of the world. The garden has been a sort of happy, universalizing heterotopia since the beginnings of antiquity (our modern zoological gardens spring from that source)"
(Michel Foucault)

This text, entitled 'Des Espace Autres,' and published by the French journal Architecture /Mouvement/ Continuité in October, 1984, was the basis of a lecture given by Michel Foucault in March 1967. Although not reviewed for publication by the author and thus not part of the official corpus of his work, the manuscript was released into the public domain for an exhibition in Berlin shortly before Michel Foucault's death. Translated from the French by Jay Miskowiec.

[A heterotopia in a medical context describes a situation where an organ's function is able to be re–inscribed. This may happen through relocation as in the case of skin grafts or re–purposed in the case of sex change operations. Foucault draws the distinction between utopias and heterotopia. According to him, utopias are abstracted perfected and fundamentally unreal spaces while heterotopia are places that simultaneously represent and contest all real sites that can be found within a culture.]

Fig. 1&2 Miraj Ahmed, Martin Jameson, Architectural Association Inc.

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