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Which clippings match 'TV Commercial' keyword pg.1 of 1
03 MARCH 2015

Audi ad by Chris Curtis of Not To Scale

"This commercial for Audi Celebrates their amazing dominance of Le Mans. Despite showing the new coupe R18 car, Director Chris Curtis wanted to focus on their driver (Allan McNish) and the incredible physical feat it takes to drive at the top level in this world famous race. The music is composed by the very talented Chris Reed. Original presented in 3D stereoscopic, this is the 2D version of the version delivered for cinema and TV."

Directed by Chris Curtis for Not To Scale which "is an established production company and animation studio representing an evolving international roster of multi–disciplined film makers who place craft and digital animation techniques at the heart of what they do".

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TAGS

20142D • Allan McNish • Audiblack and whitecarcar ad • Chris Curtis • Chris Reed • day in the lifedesign agency • drawing back into the image • drawing into technique • drive • driver • drivinggraphic artgraphic illustration • Le Mans • monotonemotion graphics • Not To Scale (design agency) • physical feat • racecar • stereoscopic 3D • TV commercial • world famous race

CONTRIBUTOR

Simon Perkins
04 MARCH 2014

Norman Kirk split-screen political ad for 1969 NZ general election

"This 1969 advertisement for the Labour Party emphasised the leadership qualities of Norman Kirk and sought to capitalise on a public mood for change as that turbulent decade drew to a close. It screened in full colour in cinemas and in black–and–white on television (colour TV wasn't introduced until 1973). Its striking split–screen imagery and pop–styled theme song were clearly aimed at younger voters, a potentially important audience in an election when the voting age was lowered from 21 to 20 (it would be reduced further, to 18, in 1974). It was not enough, however, to oust Keith Holyoake's National government, which had ruled for the previous nine years."

TAGS

1969advertisementAotearoa New Zealand • campaign advertising • cinematic techniqueColenso BBDO • dancing Cossacks (political TV ad) • film techniquegeneral electionintra-frame • Keith Holyoake • Labour governmentLabour Party • mood for change • National (political party) • Norman Kirk • optical printing • political advertising • Prime MinisterRobert Muldoonsplit-screenThomas Crown Affair (1968) • turbulent decade • TV commercial

CONTRIBUTOR

Simon Perkins
04 DECEMBER 2011

Drunk Driving Prevention: advertising campaigns

"Since launching this campaign in 1983, more than 68% of Americans exposed to the advertising have tried to prevent someone from driving drunk. In 1998, America experienced its lowest number of alcohol–related fatalities since the U.S. Department of Transportation began keeping records. Campaign taglines have included: 'Drinking & Driving Can Kill A Friendship' and 'Friends Don't Let Friends Drive Drunk.'"

(The Advertising Council, USA)

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TAGS

a few drinks • AAA • AAA Foundation for Traffic Safety • advertising campaignalcoholalcohol abuse • alcohol-related driving deaths • alcohol-related traffic fatalities • buzzed • buzzed driving • Buzzed Driving is Drunk Driving • careless drivingco-optionconsequencesdangerous drivingdrink • drink driving • drinking alcohol • drinking and driving • driving • driving buzzed • driving drunk • driving under the influence • driving while intoxicated • drug taking • drunk • drunk driving • drunken driving • DUI • DWI • eating food • emotive manipulation • excess alcohol • humorous spot • impaired drivers • impaired driving • myth • operating under the influence • overtly drunk drivers • PSApublic information advertisementpublic service announcementsafetytransport safetyTV commercial • under the influence of alcoho

CONTRIBUTOR

Simon Perkins
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