Not Signed-In
Which clippings match 'Jean Baudrillard' keyword pg.1 of 2
15 NOVEMBER 2015

The hipster as the postmodern dandy

"The hipster is, concurrently, developing into a form of youth subculture, though at present in a limited sense. Many of the tropes and defining characteristics of teenage tribalism are being draped in hipster attire, but with little of the angst-ridden and socio-economic preliminaries at the base of earlier subcultural trends and movements, such as skinheads, goths and punks (or some recipe based thereon). Without a solid, or at least only slightly shifting, base in materiality and social context, the attire of this set of genuinely disenfranchised youth is sign only; the woolly hat and the running shoe are talismans devoid of any intended meaning; the world seems flooded with signs without symbolism, with younger converts to the hipster 'style' aping their ape forebears. The sign has, in this context, lost its original referent and become 'hyperreal' (Baudrillard, 1994, p.1). The 'real' origin of the sign's meaning has been lost, or buried under meaningless affectation; the borrowing and commodification of a modern exoticism; that of various minority or 'retro' alternative fashions and attitudes. In reference to subcultural groups, Hebdige notes that 'humble' objects can be magically appropriated; 'stolen' by subordinate groups and made to carry 'secret' meanings' (1979, cited in Haralambos and Holborn, 2004, p.808). This explains the way punks could style safety pins into a new context, and teddy boys could subvert the traditional connotations of Edwardian formality – the coded meanings that charge such appropriated style-objects amounted to a kind of resistance to the ruling order, be that signified by the state or in the 'square' world of the mainstream. Each subculture is in some way 'spectacular', in that it creates a spectacle and intends to be noticed. The hipster is daily losing this status, as s/he becomes overloaded with signifiers (aesthetic surface) and has become divorced from the collective; there is no need for internal reinforcement against a subordinating external force when one has such a slippery class composition. The hipster is not oppressed, and purports to signify the pinnacle of individual choice and cultural savoir faire (though this position is problematized by the amoebic development of a youth subculture with roots in working class communities). The hipster's resistance is not to social subordination but to modernity itself, to a meaning-deficit brought on by a loosely defined, insecure mainstream culture that is less and less able to provide collective ontological sustenance. Perhaps the youth-hipster is an attempt to introduce a degree of collectivity in order to partially overcome alienation and inwardness, though this does not excuse the continued loss of substance and meaning in style and aesthetic value."

(Michael Reeve, 2013,




2013 • appropriated style-objects • boredomcommodificationcontagious assemblages • cultural bricolage • cultural codescultural resistance • cultural savoir faire • dandyism • Dick Hebdige • disaffected youth • disenfranchised youth • dressing up • Edwardian formality • facial hair • fashionable fad • hipster attire • hipster fashion • hipster girl • hipster style • hipster subculture • Holborn • identity performanceindividual choice • Jack Kerouac • Jean Baudrillardliminality rites • loss of meaning • loss of substance • Martin Holborn • meaningless affectation • Michael Haralambos • modern exoticism • plaid shirt • popular culturesocial contextsocial inventionsocial norms • social subordination • spectacular societystyle • subcultural groups • subcultural trends • talismanteddy boy • teenage tribalism • universe of regularised mutual responseurban clothing • urban fashion • youth subculture


Simon Perkins
20 MARCH 2013

Radical Pedagogies in Architectural Education

"Pedagogical experiments played a crucial role in shaping architectural discourse and practice in the second half of the 20th century. In fact, the key hypothesis of our Radical Pedagogy[1] research project is that these experiments can be understood as radical architectural practices in their own right. Radical in the literal meaning from the Latin radice, as something belonging or relating to the root, to its foundations. Radical pedagogies shake foundations, disturbing assumptions rather than reinforcing and disseminating them. This challenge to normative thinking was a major force in the postwar field of architecture, and has surprisingly been neglected in recent years. ...

Architectural pedagogy has become stale. Schools spin old wheels as if something is happening but so little is going on. Students wait for a sense of activist engagement with a rapidly evolving world but graduate before it happens. The fact that they wait for instruction is already the problem. Teachers likewise worry too much about their place in the institutional hierarchies. Curricular structures have hardly changed in recent decades, despite the major transformations that have taken place with the growth of globalisation, new technologies, and information culture. As schools appear to increasingly favour professionalisation, they seem to drown in self–imposed bureaucratic oversight, suffocating any possibility for the emergence of experimental practices and failures. There are a few attempts to wake things up here and there but it's all so timid in the end. There is no real innovation.

In response to the timidity of schools today, the Radical Pedagogy project returns to the educational experiments of the 1960s and '70s to remind us what can happen when pedagogy takes on risks. It's a provocation and a call to arms."

(Beatriz Colomina with Esther Choi, Ignacio Gonzalez Galan and Anna–Maria Meister, 28 September 2012, The Architectural Review)

1). Radical Pedagogy is an ongoing multi–year collaborative research project by a team of PhD candidates in the School of Architecture at Princeton University, led by Beatriz Colomina and involving seminars, interviews and guest lectures by protagonists and scholars. The project explores a remarkable set of pedagogical experiments of the 1960s and '70s that revolutionised thinking in the discipline. Each student is working on one of these experiments and collectively mapping the interconnections and effects of these experiments towards a major publication and exhibition.

Fig.1 Tournaments in the Course 'Culture of the Body', at the Valparaíso School, 1975. Courtesy of Archivo Histórico Jose Vial, Escuela Arquitectura y Diseño, Pontificia Universidad Católica de Valparaíso



1960s1970s20th centuryacademic disciplinesactivism • Alberto Perez-Gomez • Alexander Girard • Alexis Josic • alternative visions • Anna-Maria Meister • architectural discourse • architectural educationarchitectural pedagogyarchitectural practice • architectural radicalism • architecturearchitecture schoolsartificial intelligence • autochthonous tools • Beatriz Colomina • brave new worldBuckminster Fullerbureaucratic reduction • bureaucratic structures • call to arms • capitalist structures • Cedric Price • challenging conventionsCharles Eamescold war • collective defiance • conceptual speculation • consumable plastics • conventional logicconventionalityconventions • cultural milieu • cultural transformation • curricular structures • curriculum innovation • cybernetics • Dalibor Vesely • Daniel Libeskind • David Leatherbarrow • decentralised university • Denise Scott Brown • design disciplinedesign educationdesign formalismdesign fundamentalism • disciplinary assumptions • disciplinary limits • disciplinary protocols • disciplinary self-reflexivity • emerging practices • Emilio Ambasz • Esther Choi • experimental pedagogy • experimental practices • experimental teachinggeopolitical landscape • George Candilis • George Nelson • Germano Celant • Giancarlo De Carlo • Gillo Dorfles • globalisationGyorgy KepesHannah Arendthegelian dialecticHenri Lefebvrehermeneutics • Ignacio Gonzalez Galan • information culture • institutional authority • institutional critique • institutional hierarchies • institutionalisation • instrumentality • Jean Baudrillard • Joseph Rykwert • linguisticsman machine • mass produced desire • mass productionmodernist tradition • Mohsen Mostafavi • new social ordernew technologiesNicholas Negroponte • non-architecture • non-school • Octavio Paz • pedagogical experiments • pedagogical institutions • pedagogy • pedagogy experiments • phenomenology • post-technological society • professionalisation • progressive pedagogical initiatives • provocationquestioning traditions • radical architectural pedagogies • radical architectural pedagogy • radical architectural practices • radical pedagogical experiments • radical pedagogies • radical pedagogy • radical practice • radical practices • radical strategies • radical upheaval • radicality • radice • rapidly evolving world • Ray Eamesreconceptualisationredesigningreinterpretationresearch project • retreat into formalism • return to order • Robin Evans • science fictionself-reflexivity • Shadrach Woods • socio-political • socio-political efficacy • spaceships • speculative interventionsspeculative proposalssubversive actions • Suzanne Keller • taking risks • techno-utopia • technological • technological advancestechnological determinism • Texas Rangers • The Architectural Review • transformational engagementUmberto Ecoutopian perspectiveutopian technological prophecyVietnam war


Simon Perkins
02 JUNE 2011

Introducing Humdog: Pandora's Vox Redux

"by humdog (1994)

when i went into cyberspace i went into it thinking that it was a place like any other place and that it would be a human interaction like any other human interaction. i was wrong when i thought that. it was a terrible mistake.

the very first understanding that i had that it was not a place like any place and that the interaction would be different was when people began to talk to me as though i were a man. when they wrote about me in the third person, they would say 'he.' it interested me to have people think i was 'he' instead of 'she' and so at first i did not say anything. i grinned and let them think i was 'he.' this went on for a little while and it was fun but after a while i was uncomfortable. finally i said unto them that i, humdog, was a woman and not a man. this surprised them. at that moment i realized that the dissolution of gender–category was something that was happening everywhere, and perhaps it was only just very obvious on the net. this is the extent of my homage to Gender On The Net.

i suspect that cyberspace exists because it is the purest manifestation of the mass (masse) as Jean Beaudrilliard described it. it is a black hole; it absorbs energy and personality and then re–presents it as spectacle. people tend to express their vision of the mass as a kind of imaginary parade of blue–collar workers, their muscle–bound arms raised in defiant salute. sometimes in this vision they are holding wrenches in their hands. anyway, this image has its origins in Marx and it is as Romantic as a dozen long–stemmed red roses. the mass is more like one of those faceless dolls you find in nostalgia–craft shops: limp, cute, and silent. when i say 'cute' i am including its macabre and sinister aspects within my definition.

it is fashionable to suggest that cyberspace is some kind of _island of the blessed_ where people are free to indulge and express their Individuality. some people write about cyberspace as though it were a 60′s utopia. in reality, this is not true. major online services, like compuserv and america online, regular guide and censor discourse. even some allegedly free–wheeling (albeit politically correct) boards like the WELL censor discourse. the difference is only a matter of the method and degree. what interests me about this, however, is that to the mass, the debate about freedom of expression exists only in terms of whether or not you can say fuck or look at sexually explicit pictures. i have a quaint view that makes me think that discussing the ability to write 'fuck' or worrying about the ability to look at pictures of sexual acts constitutes The Least Of Our Problems surrounding freedom of expression.

western society has a problem with appearance and reality. it keeps wanting to split them off from each other, make one more real than the other, invest one with more meaning than it does the other. there are two people who have something to say about this: Nietzsche and Beaudrilliard. i invoke their names in case somebody thinks i made this up. Nietzsche thinks that the conflict over these ideas cannot be resolved. Beaudrilliard thinks that it was resolved and that this is how come some people think that communities can be virtual: we prefer simulation (simulacra) to reality. image and simulacra exert tremendous power upon culture. and it is this tension, that informs all the debates about Real and Not–Real that infect cyberspace with regards to identity, relationship, gender, discourse, and community. almost every discussion in cyberspace, about cyberspace, boils down to some sort of debate about Truth–In–Packaging.

cyberspace is a mostly a silent place. in its silence it shows itself to be an expression of the mass. one might question the idea of silence in a place where millions of user–ids parade around like angels of light, looking to see whom they might, so to speak, consume. the silence is nonetheless present and it is most present, paradoxically at the moment that the user–id speaks. when the user–id posts to a board, it does so while dwelling within an illusion that no one is present. language in cyberspace is a frozen landscape.

i have seen many people spill their guts on–line, and i did so myself until, at last, i began to see that i had commodified myself. commodification means that you turn something into a product which has a money–value. in the nineteenth century, commodities were made in factories, which karl marx called 'the means of production.' capitalists were people who owned the means of production, and the commodities were made by workers who were mostly exploited. i created my interior thoughts as a means of production for the corporation that owned the board i was posting to, and that commodity was being sold to other commodity/consumer entities as entertainment. that means that i sold my soul like a tennis shoe and i derived no profit from the sale of my soul. people who post frequently on boards appear to know that they are factory equipment and tennis shoes, and sometimes trade sends and email about how their contributions are not appreciated by management.

as if this were not enough, all of my words were made immortal by means of tape backups. furthermore, i was paying two bucks an hour for the privilege of commodifying and exposing myself. worse still, i was subjecting myself to the possibility of scrutiny by such friendly folks as the FBI: they can, and have, downloaded pretty much whatever they damn well please. the rhetoric in cyberspace is liberation–speak. the reality is that cyberspace is an increasingly efficient tool of surveillance with which people have a voluntary relationship.

proponents of so–called cyber–communities rarely emphasize the economic, business–mind nature of the community: many cyber–communities are businesses that rely upon the commodification of human interaction. they market their businesses by appeal to hysterical identification and fetishism no more or less than the corporations that brought us the two hundred dollar athletic shoe. proponents of cyber– community do not often mention that these conferencing systems are rarely culturally or ethnically diverse, although they are quick to embrace the idea of cultural and ethnic diversity. they rarely address the whitebread demographics of cyberspace except when these demographics conflict with the upward–mobility concerns of white, middle class females under the rubric of orthodox academic Feminism.

the ideology of electronic community appears to contain three elements. first, the idea of the social; second, eco–greenness; and lastly, the assumption that technology equals progress in a kind of nineteenth century sense. all of these ideas break down under analysis into forms of banality.

as beaudrilliard has said, socialization is measured according to the amount of exposure to information, specifically, exposure to media. the social itself is a dinosaur: people are withdrawing into activities that are more about consumption than anything else. even the Evil Newt says that. ( i watched his class.) so–called electronic communities encourage participation in fragmented, mostly silent, microgroups who are primarily engaged in dialogues of self–congratulation. in other words, most people lurk; and the ones who post, are pleased with themselves.

eco–green is a social concept that is about making people feel good. what they feel good about is that they are getting a handle on what amounts to the trashing of planet earth by industrialists of the second industrial revolution. it is a good and desirable feeling, especially during a time where semioticists are trying to figure out how they are going to explain radiation– waste dumps to people thirty thousand years in the future. eco–green is also a way to re–package calvinistic values under a more palatable sign. americans are calvinists, i am sorry to say. they can't help it: it arrived on the mayflower.

i also think that the idea of electronic community is a manifestation of the triumph of sign–value over worth–value. there is nothing that goes on in electronic community that is not infested with sign– value. if electronic community were anything other than exercise in sign–value, identity hacking, which is entirely about surface–sign, would be much more difficult. signs proclaiming electronic technology as green abound in cyberspace: the attitude of political correctness; the 'green' computer, the 'paperless' office and the illusion that identity in cyberspace can be manipulated to obscure gender, ethnicity, and other emblems of cultural diversity; the latter of course being both the most persistent and most ridiculous. both of these concepts, the social and the eco–green, are directly nourished by an idea of progress that would not have appeared unfamiliar to an industrialist in the nineteenth century.

i give you an example: the WELL, a conferencing system based in Sausalito, California, is often touted as an example of a 'social cluster' in cyberspace. originally part of the Point Foundation, which is also associated with the Whole Earth Review and the Whole Earth Catalogues, the WELL occupies an interesting niche in the electronic–community marketplace. it markets itself as a conferencing system for the literate, bookish and creative individual. it markets itself as an agent for social change, and it is, in reality, calvinist and more than a little green. the WELL is also afflicted with an old fashioned hippie aura that lead to some remarkably touching ideas about society and culture. no one, by the way, should kid themselves that the WELL is any different than bigger services like America OnLine or Prodigy–all of these outfits are businesses and all of these services are owned by large corporations. the WELL is just, by reason of clunky interface, a little bit less obvious about it.

in july of 1993, in a case that received national media coverage, a man's reputation was destroyed on the WELL, by WELLpeople, because he had dared to have a relationship with more than one woman at the same time, and because he did not conform to WELL social protocol. i will not say that he did not conform to ethical standards, because i believe that the ethic of truthfulness in cyberspace is sometimes such as to render the word ethics meaningless. in cyberspace, for example, identity can be an art–form. but the issues held within the topic, called News 1290,(now archived) were very complex and spoke to the heart of the problem of cyberspace: the desire to invest the simulacrum with the weight of reality.

the women involved in 1290 accepted the attention of the man simultaneously on several levels: most importantly, they believed in the reality of his sign and invested it with meaning. they made love to his sign and there is no doubt that the relationship affected them and that they felt pain and distress when it ended badly. at the same time it appears that the man involved did not invest their signs with the same meaning that they had his, and it is also clear that all parties did not discuss their perceptions of one another. consequently the miscommunication that occurred was ascribed to the man's exploitation of the women he was involved with, and a conclusion was made that he had used them as sexual objects. the women, for their parts, were comfortable in the role of victim and so the games began. of the hundreds of voices heard in this topic, only a very few were astute enough to express the idea that the events had been in actuality caused more by the medium than by the persons who suffered the consequences of the events. persons of that view addressed the ideas of 'missing cues' like body language, tone of voice, and physical appearance. none of this, they said, is present in cyberspace, and so people create unrealistic images of the Other. these opinions were in the minority, though. most people made suggestions that would have shocked the organizers of the Reign of Terror. even the words 'thought criminal' were used and suggestions about lynching were made.

hysterical identification is a mental device that enables one person to take on the sufferings of a group of persons. it is something that until the 1880′s was considered a problem of females. in our society, many decisions about who a person is, are made through the device of hysterical identification. in many cases, this is brought about by the miracle of commercial advertising which invests products with magical qualities, making them into fetishes. buy the fetish, and the identification promised by the advertisement is yours. it is tidy, easy, and requires no investment other than money.

in october of 1994, couples topic 163 was opened. in this topic, user Z came on to discuss her marital problems, which involved a daughter who was emotionally disturbed. it began in a very ordinary way for this type of thing, with the woman asking for and receiving advice about what to do. in just a few days, though, the situation escalated, and the woman put another voice on the wire, who was alleged to be her daughter, X. the alleged daughter exposed her problems and expressed her feelings about them, and the problems appeared to be life–threatening. this seemed to set something off within the conference, and a real orgy began as voices began to appear to express their identification with the mysterious and troubled daughter X. the nature of the identifications and the tone of the posts became stranger and stranger and finally user Z set the frightening crown upon the whole situation by posting a twistedly lyrical monologue of maternal comfort and consolation directed at the virtual Inner Children who had appeared to take refuge within her soft, enveloping arms. the more that the Inner Children wept, the more that the Virtual Mommy lyricized and comforted. this spectacle, which horrified more than one trained mental health professional who read it on the WELL, went on and on for several days and was discussed privately in several places in disbelieving tones. when the topic imploded, the Virtual Mommy withdrew reluctantly insisting that only a barbarian would believe that she would commodify her own tragedy.

one of the interesting things about both of these incidents, to me, is that they were expunged from the record. News1290 exists in archive. that means that it is stored in an electronic cabinet, sort of like what the Vatican did with the transcripts of the trial of Galileo. it's there, but you have to look for it, and mention of 1290 makes WELLpeople nervous. Couples 163 was killed. that means it was destroyed, and does not exist at all anymore, except on back– up tape or in the hard disks of those persons (like me) who downloaded it for their own reasons. what i am getting at here is that electronic community is a commercial enterprise that dovetails nicely with the increasing trend towards dehumanization in our society: it wants to commodify human interaction, enjoy the spectacle regardless of the human cost. if and when the spectacle proves incovenient or alarming, it engages in creative history like, like any good banana republic.

this, however, should not surprise anybody. aesthetically, electronic community of the kind likely to be extolled in the gentle, new–age press, contains both elements of the modernist resistance to depth and appeal to surface combined with the postmodern aesthetic of fragment. the electronic community leaves a permanent record which is open to scrutiny while maintaining an illusion of transience. in doing this, it somehow manages to satisfy the needs of the orwellian and the psycho–archeologist.

people can talk about cyberspace as a Utopian community only because it is literature, and therefore subject to editorial revision. these two events plus another where a woman's death was choreographed as spectacle online, made me think about what electronic community was, and how it probably really did not exist, except like i said, as a kind of market for the consumption of sign–value.

increasingly, consumption is micro–managed, as the great marxists alvin and heidi toffler suggest when they talk about 'de–massing.' so–called electronic community may be seen as a kind of micro–marketing of the social to a self–selected elite. this denies the possibility of human relationship, from which all authentic community proceeds. if one exists merely as sign–value, as a series of white letters, as a subset, then of course it is perfectly fine and we can talk about a community of signs, nicely boxed, categorized and inventoried, ready for consumption.

many times in cyberspace, i felt it necessary to say that i was human. once, i was told that i existed primarily as a voice in somebody's head. lots of times, i need to see handwriting on paper or a photograph or a phone conversation to confirm the humanity of the voice, but that is the way that i am. i resist being boxed and inventoried and i guess i take william gibson seriously when he writes about machine intelligence and constructs. i do not like it. i suspect that my words have been extracted and that when this essay shows up, they will be extracted some more. when i left cyberspace, i left early one morning and forgot to take out the trash. two friends called me on the phone afterwards and said, hummie your directory is still there. and i said OH. and they knew and i knew, that it was possible that people had been entertaining themselves with the contents of my directories. the amusement never ends, as peter gabriel wrote. maybe sometime i will rant again if something interesting comes up. in the meantime, give my love to the FBI."



David Reid
13 MAY 2011

Practicing Theory (or : Did Practice Kill Theory ?)

"Designerly ways of knowing, reflection in action/reflection on action, tacit knowledge, the language of things etc. The theoretical dimension of design research is usually described in numerous and various ways that tend to subsume in elegant formulas the complex relationships between designers and thinkers. Many design research bibliographies show a tendency to overquote a set of common references that could be perceived as the doxa of design research – either in the French theory (Deleuze, Baudrillard), or in the fashionable sociology of systems (Latour, Tarde) or the pragmatic approach (Schön, Simon, Dewey).

The Swiss Design Network one–day Symposium of 2011 Practicing Theory aims at understanding what are the real theoretical contexts of designers practicing design research, how these theoretical backgrounds are formed, explored and broaden, and what use is made of them in the everyday practice of a research project in design. Not only will we seek to understand where from designers think, but also in what directions their research could possibly push the activity of thinking. The aim is not to re–design the ideal library of design thinking, but on the contrary to interrogate the dialog that design research establishes with the historical discourse disciplines such as philosophy, sociology, semiotics or cognitive theories."

(Genève, University of Art and Design Geneva, 2011)



2011action research • activity of thinking • Bruno Latourcognitive theories • common references • critical positioning • critical theorydesign discoursedesign practicedesign researchdesign research projectdesign theorydesign thinking • designer researchers • designerly waysdesignerly ways of knowingdesignersDonald Schon • doxa • everyday practice • French theory • Gabriel TardeGeneva • Geneve • Gilles DeleuzeHerbert Simon • heterodoxy • historical discourse • Jean BaudrillardJohn Deweylanguage of thingsorthodoxyphilosophypractice-basedpracticing theory • pragmatic approach • reflection-on-actionsemioticssociology • sociology of systems • Swiss Design Networksymposiumtacit knowledgetheoretical context • theoretical landscape • theoretical reflection


Simon Perkins
18 FEBRUARY 2011

The evolution of Postmodernism

"On the way to postmodern, the struggle to reform modern capitalism's dark side, fragmented into a thousand strands. An era approach is rejected – dating the arrival of postmodernism is impossible as is the construction of a linear episodic narrative, moving from the premodern to the modern and then to postmodern. Instead postmodern methods, theories, and worldviews proliferate, as do modern and premodern ones. There are numerous postmodern approaches ranging from naive postmodernism (McPostmodernism) that hails the arrival of postindustrial and complex/adaptive organizations, Baudrillard's and Lyotard's versions of radical breaks from modernity, to others seeking more integration with critical theory. Some claim to have moved beyond postmodern to something called postpostmodern that would include hybrids (postmodern variants with modern and premodern), language 'heteroglossia' (the coexistence of many voices at the same time in tension with each other), and various 'dark side postmoderns' looking at global reterritorialization, postmodern war, postcolonialism and the ills of capitalism"

(David M. Boje, 2007)

1). Postmodernism – by David M. Boje (2007) To appear in Yiannis Gabriel's Thesaurus, London: Oxford University Press, forthcoming


Bruno Latourcapitalismconsumption spectaclecritical theorycritiquedeconstruction • Douglas Kellner • episodic narrative • Fredric Jameson • Gibson Burrell • grand narrativesGulf WarGuy Debordheteroglossia • history of philosophy • iPodJacques DerridaJean BaudrillardJean-Francois LyotardJurgen HabermaslanguageLas Vegas • Linda Smircich • Marta B Calas • McDonalds • McPostmodernism • Michel FoucaultmodernismmodernityNietzscheNikePeter Druckerpost-structuralismpostindustrialPostmodernpostmodernismpremodernreterritorialisation • Steven Best • Stewart R. Clegg • Vietnam war • Wal-Mart • William Bergquist • World War IWorld War II


Simon Perkins

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