ActiWait "makes waiting at the crosswalk for the signal to change more fun. The game is played while the light is red for the waiting pedestrians: a touch screen is mounted on two signal posts opposite one another. It is operated with your finger. Modeled after 'Pong', the computer game that has long since become a classic, there are two bars on the display, with which–moved with your finger –a ball can be batted back and forth. You get a point for every time your opponent misses the ball. In other words, this is a classic game with a new look and, perhaps most surprising, in a very different environment. Another charming part of the game: the opponents meet completely spontaneously and randomly, without knowing each other.
The idea for the project was first visualized in 2012 in a short video clip, in which the situation was simulated to look very life–like. In actual fact, the video presentation was a perfectly crafted synthesis of animation and real images. The simulation was developed on the computer and projected onto the traffic–signal buttons filmed with a green screen."
(HAWK Press Office)
"As part of the zealous promotion for Russia's upcoming Sochi Olympics spectacular, the Moscow metro is offering an alternative to its ticket machines and their queues. It is combining a keep–fit theme and making an attractive offer to commuters; get some gain from the pain and ride the train for free."
(Euronews, 08 November 2013)
"Hand From Above encourages us to question our normal routine when we often find ourselves rushing from one destination to another. Inspired by Land of the Giants and Goliath, we are reminded of mythical stories by mischievously unleashing a giant hand from the BBC Big Screen. Passers by will be playfully transformed. What if humans weren't on top of the food chain? Unsuspecting pedestrians will be tickled, stretched, flicked or removed entirely in real–time by a giant deity.
Hand from Above is a joint co–commission between FACT: Foundation for Art & Creative Technology and Liverpool City Council for BBC Big Screen Liverpool and the Live Sites Network. It premiered during the inaugural Abandon Normal Devices Festival."
"There you are in the middle of the city, traffic all around, planes buzzing above and you notice a little boy on a giant screen pointing up. 'Look,' says the boy. And you look, and the on–screen boy is pointing at an actual plane flying in the sky. He knows its flight number, its destination. This is no joke. That is flight BA475 from Barcelona! He tracks its path with his little hand, and then, when the plane is gone, he dashes off. This is a British Airways display ad in London's Piccadilly Circus, and it's using to identify actual planes in the actual sky.
Digital billboards are stepping up their game. They are becoming . There's another stunning example at Euston Station (also in London) that shows a man furiously screaming at a woman who is clearly frightened. But you can help. If you have a cellphone, you can yank the man clear across the station, dragging him from screen to screen to screen until he's way on the other side of the terminal.
I've got one more. This time it's a fantasy experience available to anyone who steps into a marked spot in the middle of Victoria Station. (London's a happening place for billboard experimentation.) Once you're there, a holographic angel drops down from heaven and lands beside you. You can't see her in real space, but you and she are plainly visible on a screen that everybody in the station can see, and you are free to interact anyway you please."
(Robert Krulwich, 04 January 2014, NPR)