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Which clippings match 'Genderisation' keyword pg.1 of 1
02 JULY 2014

Procter & Gamble use 'Like a Girl' viral to co-opt female consumers

"Procter & Gamble Co.'s Always today is launching 'Like a Girl,' a video ... that takes issue with generations of playground taunts about people running, throwing or fighting 'like a girl.' It asks: 'When did doing something 'like a girl' become an insult?'"

(Jack Neff, 26 June 2014, Advertising Age)

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CONTRIBUTOR

Simon Perkins
02 AUGUST 2012

Gender difference portrayed in vintage business equipment brochures

This collection of photos from business equipment brochures dramatically shows the extent to which our assumptions about gender roles have changed.

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TAGS

1960s1970sbrochure • business equipment • business equipment brochure • business machine • business machines • computercomputer historygendergender differentiationgender politicsgender rolesgendered technologygenderisationhistoryhistory of computingIBMimage collectionmainframematerial culture • office equipment • retrosales brochureselling the computer revolutionsex sellstechnology marketing • UNIVAC • UNIVAC 9000 Seriesvintage technologywomen and technology

CONTRIBUTOR

Simon Perkins
10 MARCH 2010

Computer History Museum: Honeywell H316 Pedestal AKA 'Kitchen Computer'

"The Computer History Museum offers many online exhibits on a variety of topics related to the history of computing. Some online exhibits like Visible Storage and Mastering the Game complement physical exhibits you can also experience when you visit the Museum in person. Other online exhibits are available only through the Internet and extend the reach of the Museum to virtual visitors around the world."

(Computer History Museum)

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TAGS

1969 • CHM • computercomputer historyComputer History Museumdevicegendered technologygenderisation • H316 • history • Honeywell • industrial designinformation ageinnovation • kitchen computer • museum • Neiman-Marcus • pioneeringpreservationproduct designtechnology

CONTRIBUTOR

Simon Perkins
16 JULY 2009

Shopping in 1999 A.D.

"From the film 1967 1999 A.D., a short sponsored by the Philco–Ford Corporation, showing what home shopping would be like three decades in the future. Although they missed the frenetic pace of today's online shopping experience–the housewife's browsing looks almost leisurely–they guessed correctly on the abundance flat–panel screens (with multiple monitors, no less), even if they were off by about a decade. Oh course, they didn't quite put together that we'd still be using keyboards for input."

(Joel Johnson, 10 September 2007, Boing Boing Gadgets)

[While this forecast is clearly about the potential of information and communication technology it also quite dramatically demonstrates the interdependence of technological development and culture e.g. reinforcing 1960's gender stereotypes.]

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CONTRIBUTOR

Simon Perkins
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