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Which clippings match 'Brochure' keyword pg.1 of 1
31 OCTOBER 2013

Thai Health Promotion Foundation: Smoking Kid campaign

"The Thai Health Promotion Foundation (THPF) used child actors to get adult smokers to think seriously about taking their own advice on the effects of smoking. In the Thai cultural context, adults naturally take action to educate children whenever they misbehave. However, when adults themselves repeat the children's action, they overlook that misbehavior. Children carrying cigarettes approached adults in smoking areas outside busy buildings, asking for a light. Adults commonly refused and warned the children not to smoke. The children asked the adults why they themselves were smoking and gave them a 'quit smoking' brochure. The campaign won a Bronze Outdoor Lion at Cannes in 2012, Gold Special Event and Silver Online awards at the 2013 Clio AWards, Gold for Special Service at the One Show Awards, a Silver Film Lotus at the 2013 Adfest Awards."

(Duncan Macleod, 4 June 2013, The Inspiration Room)

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TAGS

2012 • Adfest Awards • advertising campaignaltruismappealbrochureCannes Film Festivalchanging our relation • child actor • childrencigarettes • Clio Awards • co-suffering • cognitive dissonancecompassion • concern for others • desire to help • distanced viewpoint • duty of care • emotive manipulationempathetic consciousnessharmhealthheld in abeyanceInspiration Room • kid • pathospersuasively suggestivepsychical distancepublic health campaign • quit smoking • self-harm • smoking area • smoking cigarettes • Smoking Kid (campaign) • Thai Health Promotion Foundation • Thailand • The One Club • THPF

CONTRIBUTOR

Simon Perkins
02 AUGUST 2012

Computer History Museum: Selling the Computer Revolution

"The brochures selected here (just a fraction of the Museum's holdings in this area) show some of the more important technologies, companies, and applications in computing from 1948 to 1988. This covers the period from mechanical and relay–based computers to those based on the microprocessor – a remarkable transition that occurred over only 25 years. We hope you enjoy browsing through these historical documents."

(Computer History Museum)

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1940s1950s1960s1970s1980sanalogue computerAppleApple LisaApple PCArs TechnicaAtariBBC Microbrochure • Burroughs Corporation • COBOL • CommodoreCommodore 64computercomputer historyComputer History Museum • computer revolution • David Ogilvy • device • file system • Fortranhistorical documentshistoryhistory of computingIBMIBM PC • IBM PCjr • important technologiesindustrial archaeologyindustrial designinformation ageinnovationMad Menmainframemarketing campaignmaterial culturemechanical computer • microprocessor • museumPCproduct design • relay-based computers • retrosales brochureselling the computer revolutiontechnological change • technological evolution • technological innovationtechnologytechnology companiestechnology marketingtechnophobiaTexas Instrumentstransitional technologiesUNIVAC 9000 Seriesvintage technology • Wang Laboratories • ZX Spectrum

CONTRIBUTOR

Simon Perkins
02 AUGUST 2012

Gender difference portrayed in vintage business equipment brochures

This collection of photos from business equipment brochures dramatically shows the extent to which our assumptions about gender roles have changed.

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TAGS

1960s1970sbrochure • business equipment • business equipment brochure • business machine • business machines • computercomputer historygendergender differentiationgender politicsgender rolesgendered technologygenderisationhistoryhistory of computingIBMimage collectionmainframematerial culture • office equipment • retrosales brochureselling the computer revolutionsex sellstechnology marketing • UNIVAC • UNIVAC 9000 Seriesvintage technologywomen and technology

CONTRIBUTOR

Simon Perkins
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