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26 NOVEMBER 2014

Never Alone: Could a Video Game Help to Preserve Inuit Culture?

"'Kunuuksaayuka,' an Iñupiaq tale that was recounted by the late Iñupiaq storyteller Robert Nasruk Cleveland. In its traditional incarnation, the tale recounts the adventures of a boy – the product of a nomadic society – who goes on a quest to save his community from an apocalyptic blizzard. After securing the consent of Cleveland’s daughter, Minnie Aliitchask Gray, the development team in conjunction with representatives from the Iñupiat community reworked the story until they settled on a script that would become the basis for 'Never Alone.' (The game’s Iñupiaq sub-title, 'Kisima Ingitchuna,' translates to 'I am Not Alone.')".

(Simon Parkin, 17 November 2014, The New Yorker)

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TAGS

2014adventure gameAlaskaAlaska Native peoplearctic circle • arctic fox • atmospheric presence • aurora borealis • backstory • Black River People • blizzard • call on spirits • coldcompanion charactercontemporary interpretation • Cook Inlet Tribal Council (CITC) • cultural heritage • cultural insights • cultural myths • cultural traditions • cultural translation • digital storytelling • E-Line Media • endless blizzard • engaged learning • environment as antagonistfemale protagonist • folkloric fantasy characters • folktale • foxindie gamesIndigenous peopleinteractive playInuit • Inupiaq • Kisima Ingitchuna (video game) • Kunuuksaayuka • magical bola • Minnie Gray • native tribes • Never Alone (video game) • nomadic cultures • nomadic people • Nuna (character) • oral traditionpuzzle platformer • Robert Nasruk Cleveland • Sean Vesce • spiritsSteamsurvival storyThe New Yorker • traditional art • treacherous landscape • Upper One Games • video gamevideo games and Indigenous peoplewind

CONTRIBUTOR

Simon Perkins
18 OCTOBER 2009

Volkswagen viral marketing campaign uses giant staircase piano

"If stairs played musical notes when you walked on them, would you be more likely to take them?

The video of people skipping the escalator in favor of composing music on the piano stairs of Odenplan subway station in Stockholm, Sweden, ... is part of a new viral marketing campaign called 'The Fun Theory.' The concept, created by Volkswagen Sweden and ad agency DDB Stockholm, is based on the idea that 'fun is the easiest way to change people's behavior for the better.'"

(Kelsey Ramos, 15 October 2009, Los Angeles Times)

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TAGS

2009ad campaignadvertising in public spaces • composing music • creative advertisingDDB • DDB Stockholm • designing experiencesembodied interfaces • escalator • experience design • Fun Theory (marketing campaign) • giant piano • interactive advertisinginteractive playLos Angeles Timesmetro station • musical notes • Odenplan metro stationperforming in publicpiano • piano stairs • playrailway stationstaircaseStockholmsubway stationSwedentrain stationviral campaign • viral marketing campaign • Volkswagen • Volkswagen Sweden

CONTRIBUTOR

Simon Perkins
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