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20 JUNE 2015

OpenLabel: how data could define the future of advocacy

"OpenLabel, a platform that works as something of a halfway point between Wikipedia and Yelp, offers up crowdsourced information about a product from a wide number of sources, including other users. But rather than just keeping that information stored online, it makes it easily accessible in app form through a barcode reader.

And beyond that—here's the point where your ears should perk up—it also pulls in publicly accessible data from nonprofits, so if you're not sure whether a box of cereal uses genetically modified corn, for example, it'll let you know. ...

In a way, it creates an opportunity for consumers to keep their personal preferences in mind when looking for stuff at a store. If, for example, you find the use of animal testing questionable, you can follow the Coalition for Consumer Information on Cosmetics' Leaping Bunny Program. If you're concerned about product recalls, the U.S. Consumer Product Safety Commission has a place on the platform. If fair labor practices matter to you, Oxfam's Behind the Brands campaign is there. And so on.

Much like personalized news apps have allowed users to tailor content to their own needs, OpenLabel basically lets users create their own boycotts. That's power."

(Ernie Smith, 17 February 2015, Associations Now)

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TAGS

add your comments • Angies List • annotation service • Associations Now (magazine) • augmented reality • barcode reader • barcode scanner app • barcode scanning applications • Behind the Brands (Oxfam) • Coalition for Consumer Information on Cosmetics • consumer advocacy • consumer information • Consumer Product Safety Commission • crowdsourced information • data humanisation • Environmental Working Group • ethical purchasing • fair labour practices • Fast Company • Flipboard • food label • food products • GrubHub • Jawbone Up • little data • Mint (app) • MyFitnessPal • nonprofit data • OpenLabel • OpenLabel Project • personalised suggestionspocket data • product recall • product reviews • publicly accessible data • publicly accessible databases • RedLaser • Scott Kennedy • sharing information • ShopSavvy • small data • stealth mode • Sunlight Foundationsupermarket shelvestaggingtrust and reputation • Waze • Wikipedia • Yelp • ZocDoc

CONTRIBUTOR

Simon Perkins
28 JULY 2012

Annotate That! content commentary and sharing application

"Annotate That! is a free unique annotating service. Share web pages, images or documents with others and add your comments using annotations. Simply click on the web page or medium to make your annotation."

(Dean Claydon, We Create Digital)

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TAGS

add your comments • annotate • Annotate That! • annotating service • annotationannotation serviceannotationsaugmentationaugmentative communicationaugmented contentcomment systemcontent sharingcooperative design knowledgecritical commentarycritique • Dean Claydon • digital contentembellishmenterasurehypermediacyinformation sharinginterpretationjuxtapositionlayerlayeredlayering • make your annotation • metadataorganisationoverlaypalimpsestreinterpretationresearch toolsharesharing and distributing knowledge • sharing application • sharing ideasstackingtext layers • We Create Digita

CONTRIBUTOR

Simon Perkins
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