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Which clippings match 'Urinal' keyword pg.1 of 1
22 AUGUST 2013

Guitar Pee: cheeky marketing stunt uses interactive urinal guitar

"Guitar Pee is a urinal equipped with sensors that plays music when someone pees on it. The different strings play different electric sounds depending on the aim of the stream, and at the end of your session you can even send an 'MPee3' straight to your phone to share your moment. Clearly, this isn't a concept for the ladies but you can try to woo them with your song even if you don't have a clue how to play a real guitar (they don't have to know the source of your craft). After all, the Guitar Pee tagline is 'Music. We know it comes from everywhere.' We guess it's better to hear rock music when you pee than the generic trickling water sound."

(Natt Garun, 30 May 2012, Digital Trends)

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TAGS

Almap BBDO • analogue correspondencebar • bathroom • BBDO • Billboard Magazine • Brazilcheekydesigning experiencesdouble entendreelectric guitarguitarguitar game • Guitar Pee • guitar solo • interactive advertisinginteractive music gamesinteractive toyintimate interaction • MPee3 • naughtyphallic symbol • phallus • playplayfulrock musicSan Paolosensorsoundmachinestoileturinaluser experience design (UX)

CONTRIBUTOR

Simon Perkins
22 JULY 2012

Fountain: an ordinary article of life without useful significance

"Fountain is one of Duchamp's most famous works and is widely seen as an icon of twentieth–century art. The original, which is now lost, consisted of a standard urinal, laid flat on its back rather than upright in its usual position, and signed 'R. Mutt 1917'. The Tate's work is a 1964 replica and is made from glazed earthenware painted to resemble the original porcelain. The signature is reproduced in black paint. Fountain is an example of what Duchamp called a 'readymade', an ordinary manufactured object designated by the artist as a work of art. It epitomises the assault on convention and good taste for which he and the Dada movement are best known.

The idea of designating such a lowly object as a work of art came from a discussion between Duchamp and his American friends the collector Walter Arensburg and the artist Joseph Stella. Following this conversation, Duchamp bought an urinal from a plumbers' merchants, and submitted it to an exhibition organised by the Society of Independent Artists. The Board of Directors, who were bound by the constitution of the Society to accept all members' submissions, took exception to the Fountain and refused to exhibit it. Duchamp and Arensburg, who were both on the Board, resigned immediately in protest. An article published at the time, which is thought to have been written by Duchamp, claimed, 'Mr Mutt's fountain is not immoral, that is absurd, no more than a bathtub is immoral. It is a fixture that you see every day in plumbers' shop windows. Whether Mr Mutt with his own hands made the fountain has no importance. He CHOSE it. He took an ordinary article of life, placed it so that its useful significance disappeared under the new title and point of view – created a new thought for that object.' ('The Richard Mutt Case', The Blind Man, New York, no.2, May 1917, p.5.)"

(Sophie Howarth, April 2000)

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TAGS

1917196420th centuryabsurdAlfred Stieglitzartart historyassault • assault on convention • assault on good taste • avant-garde • black paint • contextconventioncultural signalscultural significance of objectscurationDadaDada movement • designated by the artist • everydayexhibition • fixture • Fountain (work of art) • glazed earthenware • good taste • icon of twentieth-century art • immoral • information in context • Joseph Stella • layers of meaning • lowly object • Marcel Duchampmodern artobjet trouve • ordinary article of life • ordinary manufactured objectporcelain • R. Mutt 1917 • readymadereplica • Society of Independent Artists • Tate Modern • took exception • twentieth-century art • urinaluseful significance • Walter Arensburg • work of art

CONTRIBUTOR

Simon Perkins
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