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Which clippings match 'Marketing Strategy' keyword pg.1 of 1
24 JANUARY 2015

Bud Caddell: Complexity and the Future of Advertising



2011advertisingadvertising strategyAustronesian cultures • brand partnerships • brand refresh • bucket brigade • Bud Caddell • building resilience • business modelcollaborationcomplex systemscomplexityconvergent thinkingcreative ideascreativity • design for creativity • digital agencydivergent thinkingeducation systemhaving original ideas that have valueKen Robinsonmarketing strategy • Mawken people • Moken people • Morgan people • nomadic people • non-conformity • predicting the futureproblem-solvingproduct innovation • rapid response • rethinking strategies • sea people • sea-based culture • self-organising teamsthinking skills • tomorrows challenges • tsunami


Simon Perkins
20 JULY 2012

Simple Guide to Interest based Networks

"As Facebook and Twitter are reaching a saturation point, a new form of social network has begun to capture the people's attention recently. Interest based networks connect you with people whom you share interests/hobbies with. Though interest based networks are not completely new–forums and communities on specific topics have existed for a while–they are building a critical mass just now.

Pinterest, Instagram, Spotfiy, Goodreads, Quora and other interest based networks have grown significantly during the past 18 months. Each of these has built up a few million strong active userbase and provides a more fine grained marketing strategy for businesses. Small businesses and marketers must pay attention to these networks and utilize them in their marketing strategy."

(Merc Strategy Group, LLC)



Simon Perkins

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