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Which clippings match 'Mingle' keyword pg.1 of 1
17 SEPTEMBER 2013

Physical Space as Brand Innovation

"Prior to Starbucks, coffee shops in the U.S. were designed to be purely transactional. The most frequently analyzed metric was sales per square feet, and the concept of a store dedicating valuable space just for customers to hang out after they had bought something was unheard of. We all know how it panned out. Starbucks is globally known and a second home for many.

Barnes & Noble adopted the trend. They added lounge chairs and then Starbucks itself to their locations. The bookstore café became a place to visit consistently and to explore, hang out, and to be alone together.

Last week, I spent two hours online at a Peet's Coffee & Tea in Santa Clara, California. Something important has changed: People now work independently online. Before the days of free wifi, people used to mingle with friends over coffee. At Peet's, I spent most of my time in my "fourth places"––my online communities, including Facebook, Twitter, Tumblr, LinkedIn, and OpenSky. Looking around, everyone was doing the same. We came for the wifi and bought the coffee."

(John Caplan, 16 September 2013, Inc.com)

Fig.1 Nick Kenrick [http://www.flickr.com/photos/zedzap/6820585431/]

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TAGS

alone togetherBarnes and Noble • bookstore cafe • brand innovation • cafe officecafe society • coffee shops • effective brand spaceenvironment that adds value • fourth place • free wifi • hanging out • Inc.com • lounge chairs • mingleonline communities • OpenSky • Peets Coffee and Tea • physical consumer spacephysical environmentphysical retail spacephysical space • place to visit • retail space • sales per square feet • Santa Clara • shop conceptsshopping behavioursocial appssocial fragmentationspatial environmentsStarbuckstransactionWiFi • work independently online • working practices

CONTRIBUTOR

Simon Perkins
20 JULY 2012

Veengle: online tool for creating video compilations

"You can create video compilations and share it with friends. You can share your created videos almost anywhere (e.g. to your website, your blog, other social networking websites).

During Beta stage, Veengle will handle only youtube videos. When the full version is ready, users will be able to upload their videos directly to Veengle."

(Veengle)

[This tool which was located at: http://www.veengle.com/about is longer in operation.]

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CONTRIBUTOR

Simon Perkins
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