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Which clippings match 'Advertising In Public Spaces' keyword pg.1 of 3
17 MARCH 2016

The Social Swipe: Charity Donation Billboard

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advertising conceptsadvertising displayadvertising in public spaces • animation sequence • awareness raisingbillboard • charity donation • creative advertisingcredit carddirect interactiondonationHamburg • interactive charity donation billboard • interactive displayinternational airport • Kolle Rebbe • Misereor • Misereor Social Swipe • mobile payment • placard • poverty and injustice • Sascha Hanke • Social Swipe • Spenden • swipingtangible advertising media

CONTRIBUTOR

Simon Perkins
04 MARCH 2015

US Ad Council launches 'Love Has No Labels' ad campaign

"To coincide with the upcoming 50th anniversary of the Selma March (March 7–25, 1965), the Ad Council is leading an unprecedented group of historic brands to launch a new series of public service advertisements (PSAs) on behalf of their Love Has No Labels campaign. First announced in February, the digital–first campaign is designed to further understanding and acceptance of all communities regardless of race, religion, gender, sexual orientation, age and ability. The new television and online video PSAs encourage audiences to examine and challenge their own implicit bias."

(PR Newswire, 3 March 2015)

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196550th anniversaryad campaign • Ad Council • advertising in public spaces • age bias • American Civil Rights Movement • bias • celebrate diversity • co-optioncreative advertising • cultural bias • digital first campaign • digital first strategy • digital screensdisability discriminationdiversity • gender diversity • gender equality • implicit bias • liberal societyliberal tolerance • Love Has No Labels • magic show • pluralistic societyPSApublic information advertisement • public screens • public service advertisement • racial diversity • religious diversity • religious freedom • revelation • Selma Voting Rights Movement • sentimentalitysexual orientation • understanding and acceptance • x-ray

CONTRIBUTOR

Simon Perkins
13 NOVEMBER 2014

Shocking augmented reality experience greets London commuters

"Pepsi Max has gone straight to the top of this week's Viral Video Chart with its 'unbelievable bus shelter' which hoodwinked Londoners into thinking they were witnessing everything from an alien invasion to a loose tiger running in their direction.

The drinks brand rigged up a bus stop in the middle of central London with convincing digital technology which gave commuters the allusion that they were looking through a pane of glass to the world outside, when really they were seeing a digital display. A variety of awesome effects were then played onto the display to give the unsuspecting victims a fright."

(Staff Writer, 27 March 2014, The Drum)

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2014advertisingadvertising campaignadvertising conceptsadvertising in public spacesalien invasionaugmented realityaugmented reality experiencebody language • bus shelter • bus shelterscommuterdigital screensexperience creationexperience design • fright • frighteningLondon • New Oxford Street • nonverbal communication • outlandishPepsi • Pepsi Max • reactions • show (spectacle)stuntsurprisetiger • unbelievable • unbelievable scenarios • viral video

CONTRIBUTOR

Simon Perkins
03 OCTOBER 2014

Interactive dancing traffic lights make waiting more entertaining

"An interactive installation in Lisbon aims to encourage pedestrians to wait until it's safe to cross the road by making the traffic lights 'dance' using motion capture technology (+ movie).

Car brand Smart teamed up with advertising agency BBDO Germany to create a special pedestrian crossing light in the Portugese capital, featuring a red stick figure that dances to attract the attention of pedestrians who might otherwise walk out into the road.

The project was part of a wider marketing campaign by Smart to launch two new versions of its compact city car–the Smart ForTwo and the Smart ForFour–which also included a roadshow around Europe."

(Dezeen, 17 September 2014)

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CONTRIBUTOR

Simon Perkins
10 MARCH 2014

Blowing in the Wind: metro station screen reacts to train arrival

"On behalf of Åkestam Holst and Apotek Hjärtat we modified one of Clear Channel's Play screens on Odenplans subway platform. The mission was to capture the effect of the turbulence from the train and make it look like the models hair on the screen was caught by the breeze.

To do this we needed to build a device that could be calibrated to sense the arrival of the train and not react to passing passengers. Using an ultra sonic sensor, connected to a Raspberry Pi and a local network socket, we connected our device to the screens computer where the film could be activated by the passing trains.

Stopp managed the shooting and post production of all video material used for the customized screen at Odenplan and all other Play screens around the subway.

A simple idea, well executed, that let us use existing technology in a new way. The installation was appreciated by the head of Clear Channel and as a result Apotek Hjärtat was offered to keep it live for five additional days, as a way for them to show the opportunities their screens can offer."

(STOPP/STHLM)

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2014adadvertising in public spacesadvertising screens • Akestam Holst • apolosophy • Apotek • Apotek Hjartat • arriving train • breeze • caught by the breeze • Clear Channel • Clear Channel Play • digital billboardsdigital screenshair • hair product • hair tousled by the wind • interactive animations • interactive subway ad • local network socket • metro station • moving train • Odenplan • Odenplan metro station • passing trains • pharmacyrail advertisingrailway advertisingrailway stationRaspberry PiStockholm • STOPP (integrated production company) • subwaySwedentrain arrivaltrain stationturbulence • ultra sonic sensor • ultrasonic sensor

CONTRIBUTOR

Simon Perkins
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