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Which clippings match 'Advertising Concepts' keyword pg.1 of 1
17 MARCH 2016

The Social Swipe: Charity Donation Billboard

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advertising conceptsadvertising displayadvertising in public spaces • animation sequence • awareness raisingbillboard • charity donation • creative advertisingcredit carddirect interactiondonationHamburg • interactive charity donation billboard • interactive displayinternational airport • Kolle Rebbe • Misereor • Misereor Social Swipe • mobile payment • placard • poverty and injustice • Sascha Hanke • Social Swipe • Spenden • swipingtangible advertising media

CONTRIBUTOR

Simon Perkins
13 NOVEMBER 2014

Shocking augmented reality experience greets London commuters

"Pepsi Max has gone straight to the top of this week's Viral Video Chart with its 'unbelievable bus shelter' which hoodwinked Londoners into thinking they were witnessing everything from an alien invasion to a loose tiger running in their direction.

The drinks brand rigged up a bus stop in the middle of central London with convincing digital technology which gave commuters the allusion that they were looking through a pane of glass to the world outside, when really they were seeing a digital display. A variety of awesome effects were then played onto the display to give the unsuspecting victims a fright."

(Staff Writer, 27 March 2014, The Drum)

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2014advertisingadvertising campaignadvertising conceptsadvertising in public spacesalien invasionaugmented realityaugmented reality experiencebody language • bus shelter • bus shelterscommuterdigital screensexperience creationexperience design • fright • frighteningLondon • New Oxford Street • nonverbal communication • outlandishPepsi • Pepsi Max • reactions • show (spectacle)stuntsurprisetiger • unbelievable • unbelievable scenarios • viral video

CONTRIBUTOR

Simon Perkins
14 JULY 2012

70 creative street marketing campaigns

"Même si la publicité commence à être contestée (les anti–pubs, les propos sur la suppression de la pub sur les chaînes publiques…) , elle reste un excellent média de communication, surtout si elle est bien intégrée à notre environnement urbain ! ... En voici la preuve en images avec 70 publicités à la fois drôles et créatives !"

(Conseils Marketing, 6 April 2008)

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ad spaceadvertisingadvertising campaignadvertising conceptsadvertising in public spacescreative advertising • direct contact with customers • emotional experience • emotional responseemotive manipulationethical consequencesethical issuesethics • Father Bob Maguire Foundation • marketing campaign • memorable brand experience • OTTO (magazine) • paper towel dispenser • public places • public spacesex in advertisingstreet furniturestreet marketingstreetssustainabilitysustainable consumptiontangible advertising media • towel dispenser • urban environmentvisual communicationvisual punWorld Wide Fund For NatureWWF

CONTRIBUTOR

Simon Perkins
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