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Which clippings match 'Advertising Display' keyword pg.1 of 1
17 MARCH 2016

The Social Swipe: Charity Donation Billboard

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advertising conceptsadvertising displayadvertising in public spaces • animation sequence • awareness raisingbillboard • charity donation • creative advertisingcredit carddirect interactiondonationHamburg • interactive charity donation billboard • interactive displayinternational airport • Kolle Rebbe • Misereor • Misereor Social Swipe • mobile payment • placard • poverty and injustice • Sascha Hanke • Social Swipe • Spenden • swipingtangible advertising media

CONTRIBUTOR

Simon Perkins
03 NOVEMBER 2012

Kino-mo: computer generated adverts on bicycle wheels

"Old Bond is an award winning, independent creative agency that helps to promote forward thinking brands in an innovative and exciting way. We provide tailored solutions with our unique technology – a breakthrough in outdoor advertising"

(Old Bond London Ltd., UK)

[Kino-mo were previously 'Old Bond']

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2012advertising display • Art Stavenka • bicyclebicycle wheelsbike • computer generated ads • display advertisingdisplay technology • Dragons Den • entrepreneurentrepreneurshipinvention • Kyril • Old Bond London Ltd. • outdoor advertisingpromotiontechnical innovation • UCL • UCL Bright Ideas Awards • UK • unique technology • University College London

CONTRIBUTOR

Simon Perkins
14 JULY 2012

Yahoo IP lawsuit: We patented Facebook's entire social network model

"'Facebook's entire social network model, which allows users to create profiles for and connect with, among other things, persons and businesses, is based on Yahoo!'s patented social networking technology,' Yahoo claims in the lawsuit, filed yesterday in US District Court in Northern California. 'Prior to adopting Yahoo!'s patented social networking technology in 2008, Facebook was considered one of the worst performing Internet sites for advertising. Facebook's use of that social networking model has reportedly dramatically driven up Facebook's advertising click through rates.'

Nearly all the technology that makes Facebook successful is based on Yahoo patents, the company further states.

'For much of the technology upon which Facebook is based, Yahoo! got there first and was therefore granted patents by the United States Patent Office to protect those innovations. Yahoo!'s patents relate to cutting edge innovations in online products, including in messaging, news feed generation, social commenting, advertising display, preventing click fraud, and privacy controls,' Yahoo alleged in its court filing. 'These innovations dramatically improve user experience, privacy, and security and enhance the ability of advertisers to connect with users.'"

(Jon Brodkin, 13 March 2012, Ars Technica)

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20082012 • advertisers connecting with users • advertising click through rates • advertising displayadvertising revenueArs Technica • click fraud • cutting-edge innovationsdisputeFacebookintellectual property rightsIPRlawsuitmessaging • news feed generation • online products • ownershippatent • patent dispute • patented social networking technology • patentsprivacyprivacy controls • security features • social commenting • social network model • social networking • social networking technology • technological innovationtechnologytechnology innovation • United States Patent Office • US District Court in Northern California • user experience • user profiles • Yahoo!

CONTRIBUTOR

Simon Perkins
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