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Which clippings match 'Compassion' keyword pg.1 of 1
31 OCTOBER 2013

Thai Health Promotion Foundation: Smoking Kid campaign

"The Thai Health Promotion Foundation (THPF) used child actors to get adult smokers to think seriously about taking their own advice on the effects of smoking. In the Thai cultural context, adults naturally take action to educate children whenever they misbehave. However, when adults themselves repeat the children's action, they overlook that misbehavior. Children carrying cigarettes approached adults in smoking areas outside busy buildings, asking for a light. Adults commonly refused and warned the children not to smoke. The children asked the adults why they themselves were smoking and gave them a 'quit smoking' brochure. The campaign won a Bronze Outdoor Lion at Cannes in 2012, Gold Special Event and Silver Online awards at the 2013 Clio AWards, Gold for Special Service at the One Show Awards, a Silver Film Lotus at the 2013 Adfest Awards."

(Duncan Macleod, 4 June 2013, The Inspiration Room)

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TAGS

2012 • Adfest Awards • advertising campaignaltruismappealbrochureCannes Film Festivalchanging our relation • child actor • childrencigarettes • Clio Awards • co-suffering • cognitive dissonancecompassion • concern for others • desire to help • distanced viewpoint • duty of care • emotive manipulationempathetic consciousnessharmhealthheld in abeyanceInspiration Room • kid • pathospersuasively suggestivepsychical distancepublic health campaign • quit smoking • self-harm • smoking area • smoking cigarettes • Smoking Kid (campaign) • Thai Health Promotion Foundation • Thailand • The One Club • THPF

CONTRIBUTOR

Simon Perkins
10 JULY 2012

KAOSPilot: enterprising leader creating value for you and others

"The KaosPilots was founded in 1991 in Århus, Denmark. It grew out of a youth organization called the Front Runners, a truly novel initiative, who worked with cultural and social projects.

The KaosPilots is a self–governing institution comprised of two parts: the school and a consultancy. The purpose of the KaosPilots is 'positive social change through personal growth'.

The consultancy offers the same capabilities that are offered to the students to companies, NGO's and public organizations, but adapted to suit their specific need. For examples of clients please click here.

The program is a three–year long education where the focus lies upon learning by doing through client assignments, from entrepreneurs, consultants, leaders and thought leaders.

The program consists of the disciplines Creative Enterprising Design, Creative Project Design, Creative Process Design and Creative Leadership Design and the education is designed around and operates according to the values Streetwise, Risk–taking, Balance, Compassion, Real World and Playful.

Based on the written application approximately 70 individuals are invited to attend a unique three–day workshop in the spring every year. Through a variety of assignments the applicant provides information to the staff and students who in the end will select a diverse team of about 35 aspiring KaosPilots to begin the program in the fall.

According to a comprehensive survey conducted in 2005 approximately 30% of the graduated KaosPilots work as an entrepreneur.

A KaosPilot is an enterprising leader who creates value for themselves and others."

(Christer Windeløv–Lidzélius)

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TAGS

1991action learning • alternative action • Arhus • autonomousbusiness leaderschange • Chaos Pilots • classical education system • compassionconsultancyconsultant • create value • creative enterprise • creative enterprising design • creative leadership • creative leadership design • creative process • creative process design • creative project design • creative projectscreative thinkingcreativity in the classroom • cultural projects • Denmarkdesign thinkingdivergent thinkingeducation • educational programme • enterprising leader • entrepreneurship • Front Runners (organisation) • information and communication • innovative educational programme • KAOSPilot • Kaospilot Aarhus • knowledge constructionleadershiplearning by doing • live clients • management education • network of professionals • new jobs • new pressures • novel initiative • personal development • personal growth • playfulness • private educational programme • project management • rapidly changing society • real worldrisk-takingschools • self-designed projects • self-governing institution • social changesocial construction of knowledge • social inventiveness • social projects • streetwise • thought leaders • ways of thinkingyoung peopleyouth organisation

CONTRIBUTOR

Simon Perkins
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