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Which clippings match 'Design Commissioning' keyword pg.1 of 1
13 JULY 2014

The Fountainhead: a testament to uncompromising individualism

"The work of Rand, most of it published between the 1940s and 1960s, was very popular in the United States and gained a large and still active following. Rand developed her own school of philosophy called Objectivism, that centers on the principle of selfishness. In her novels and philosophical works, Rand advocates a form of rational and ethical egoism, and a political order based on laissezfaire capitalism. Her two novels, Fountainhead (1943) and Atlas Shrugged (1957) are lengthy portrayals of strong individuals who heroically and steadfastly pursue their lives according to Rand's philosophical principles."

(P.W. Zuidhof, p.84, 2012)

Zuidhof, P. W. (2012). "Ayn Rand: Fountainhead of neoliberalism?" Krisis: Journal for contemporary philosophy(1).

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TAGS

19431949American dreamarchitect • artistic vision • Atlas ShruggedAyn Rand • battle of wills • challenging conventionscollectivismcompromiseconventionalitycreative geniusdesign commissioningdesign conventions • Edward Carrere • egoegoism • ethical egoism • fear of failure • form and function • form follows function • Frank Lloyd Wrightfree willfunctionalism • Gary Cooper • Howard Roark • human actionidealism • independent-mindedness • individualism • integrity • International Styleisolated sort of geniuslaissez faire capitalismLe CorbusierLudwig Mies van der Rohemelodramamodernist architecturemodernist idealsmoral purposeneoliberalismnewspaper tycoonnon-conformistobjectivismoptimistic idealPatricia Neal • personal integrity • personal visionpowerquestioning traditionsradical architecture • rational egoism • rational self-interest • rise to power • romantic notion of the artist • rousing speech • self-interestselfishnessskyscraper • smear campaign • struggle in obscurity • The Fountainhead • uncompromising integrity • uncompromising vision • weak-mindedness • William Kueh

CONTRIBUTOR

Simon Perkins
11 NOVEMBER 2012

Design Guides for Business: Writing a design brief

"A brief is basically a set of instructions that set out what you want your designers to do, along with the objectives and parameters of the design project.

It should make clear what falls within – and outside – the scope of the work. This will help everybody refer back to where they started and make sure that the design work is developing according to your objectives.

It will also help you determine how successful the project has been when you reach the end. ...

Unfortunately, all too often briefs are agreed verbally – but a well–considered brief can act as a general grounding document if the project appears to be heading in the wrong direction, so it's well worth putting something in writing.

And remember, the brief isn't carved in stone; it can be adapted as you go along, as long as it's done in collaboration with everyone involved and the new version is also written down."

(Design Council, UK)

CONTRIBUTOR

Simon Perkins
07 JULY 2012

Design Guides for Business: commissioning designers

"We have created this free guide to explain the process of finding and working with a designer – focusing on your needs and ensuring you get the most out of the project."

(UK Design Council)

Fig.1 "Briefing a Design Team" [http://www.bigstockphoto.com]

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TAGS

advice • briefing • British Design Innovation • businessbusiness adviceChartered Society of Designers • choosing a designer • commissioning creatives • describe the audience • Design Business Association • design commissioningDesign Council (UK)design guides for businessdesign needsdesign project • find designer • finding a designer • free guide • getting the project started • help and advicehelp and guidance • helpful tips • how to agree budgets • how to agree costs • how to find a designer • keeping on track • managing design • most for your money • professional designersprofessional practiceproject definitionproject developmentproject management • quality briefing • requirements gathering • successful projects • UK designers • useful advice • working designers • working with a designerwriting a design brief

CONTRIBUTOR

Simon Perkins
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