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Which clippings match 'What Designers Do' keyword pg.1 of 1
26 OCTOBER 2014

Donald Norman: The Research-Practice Gulf

"There is a great gulf between the research community and practice. Moreover, there is often a great gull between what designers do and what industry needs. We believe we know how to do design, but this belief is based more on faith than on data, and this belief reinforces the gulf between the research community and practice.

I find that the things we take most for granted are seldom examined or questioned. As a result, it is often our most fundamental beliefs that are apt to be wrong.

In this talk, deliberately intended to be controversial. I examine some of our most cherished beliefs. Examples: design research helps create breakthrough products; complexity is bad and simplicity good; there is a natural chain from research to product."

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TAGS

2010abstract models • applied social science • appropriately complex representationbreakthrough innovation • breakthrough products • call to actionChicagocomplexitydesign and innovationdesign communitydesign conferencedesign practicedesign research • design research conference • designer-centred designdisruptive innovationdogmaDonald Normanethnographic design approach • existing product categories • failure of design research • fundamental beliefs • generalised modelsHCDhuman-centred designideation • IIT Institute of Design (ID) • Illinois Institute of Technology (IIT) • incremental innovationinnovation process • innovative breakthroughs • keynote address • product developmentradical innovationrapid prototypingreal-world designreal-world projectsresearch communityresearch-practice gulf • results-driven • simplicitytesting perpetuates mediocrity • translational engineering • translational sciencewhat designers do • what industry needs

CONTRIBUTOR

Simon Perkins
28 MAY 2011

Communication design: another definitive definition

"Communication = creation of shared meaning, Design = a structured way of using creativity to accomplish a strategic result. So: Communication design is the practice of creating strategic meaning. And that meaning can be shared through words, images, and experiences.

When the goal is to get a new idea adopted, or to change people's behavior, or to get people emotionally invested, there's a whole bunch of shit involved in getting it right. You've got to think about the content of your communication, the styling of it, and the method of delivery. In other words, you want to make sure you've really thought about what you need to say, how best to say it, and what medium will be most effective. This is what communication designers do."

(Josh Kamler, Tiny Gigantic, 17/04/2008)

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TAGS

2008 • accomplishing a strategic result • another definition • behaviourcommunicationcommunication designcommunication medium • content of your communication • creating strategic meaning • creation of shared meaning • definitive definitiondelivery methoddesign practiceeffective communication • emotionally invested • getting it rightinformation designJosh Kamlernew ideasshared meaning • shared meaning through experiences • shared meaning through images • shared meaning through words • strategic result • structured methodTiny Gigantic (website) • ultimate goal • using creativity • what communication designers do • what designers do

CONTRIBUTOR

Simon Perkins
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