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Which clippings match 'Using Creativity' keyword pg.1 of 1
16 MARCH 2013

Jesse Desjardins' You Suck At PowerPoint!

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CONTRIBUTOR

Simon Perkins
28 MAY 2011

Communication design: another definitive definition

"Communication = creation of shared meaning, Design = a structured way of using creativity to accomplish a strategic result. So: Communication design is the practice of creating strategic meaning. And that meaning can be shared through words, images, and experiences.

When the goal is to get a new idea adopted, or to change people's behavior, or to get people emotionally invested, there's a whole bunch of shit involved in getting it right. You've got to think about the content of your communication, the styling of it, and the method of delivery. In other words, you want to make sure you've really thought about what you need to say, how best to say it, and what medium will be most effective. This is what communication designers do."

(Josh Kamler, Tiny Gigantic, 17/04/2008)

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2008 • accomplishing a strategic result • another definition • behaviourcommunicationcommunication designcommunication medium • content of your communication • creating strategic meaning • creation of shared meaning • definitive definitiondelivery methoddesign practiceeffective communication • emotionally invested • getting it rightinformation designJosh Kamlernew ideasshared meaning • shared meaning through experiences • shared meaning through images • shared meaning through words • strategic result • structured methodTiny Gigantic (website) • ultimate goal • using creativity • what communication designers do • what designers do

CONTRIBUTOR

Simon Perkins
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