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Which clippings match 'Definitive Definition' keyword pg.1 of 1
28 MAY 2011

Communication design: another definitive definition

"Communication = creation of shared meaning, Design = a structured way of using creativity to accomplish a strategic result. So: Communication design is the practice of creating strategic meaning. And that meaning can be shared through words, images, and experiences.

When the goal is to get a new idea adopted, or to change people's behavior, or to get people emotionally invested, there's a whole bunch of shit involved in getting it right. You've got to think about the content of your communication, the styling of it, and the method of delivery. In other words, you want to make sure you've really thought about what you need to say, how best to say it, and what medium will be most effective. This is what communication designers do."

(Josh Kamler, Tiny Gigantic, 17/04/2008)



2008 • accomplishing a strategic result • another definition • behaviourcommunicationcommunication designcommunication medium • content of your communication • creating strategic meaning • creation of shared meaning • definitive definitiondelivery methoddesign practiceeffective communication • emotionally invested • getting it rightinformation designJosh Kamlernew ideasshared meaning • shared meaning through experiences • shared meaning through images • shared meaning through words • strategic result • structured methodTiny Gigantic (website) • ultimate goal • using creativity • what communication designers do • what designers do


Simon Perkins
10 JULY 2009

Case*Method: Entity Relationship Modelling

"powerful technique of entity relationship modelling from this definitive guide. In a lucid instructional style, Richard Barker shows how the data modelling technique can be applied to develop high–quality, integrated information systems."

Richard Barker (1990). CASE* Method: Entity Relationship Modelling, Addison–Wesley.

[Entity-Relationship Modelling is a method for designing a 'logical' database (as apposed to creating a 'physical' database). In the notation an 'entity' is a logical way of describing a database table. Each entity has properties, which are a logical way of describing database fields. Each entity will more than likely have a relationship with other entities, these are expressed in terms of either a 'many-to-one' or a 'one-to-many' or a 'one-to-one relationship. Note that it is not logically possible to have a 'many-to-many' relationship - in such cases an 'intersection table' is inserted.]



3NF • Case Method • data • data administrators • data analysis • data analysts • data modelling • data modelling language • data modelling technique • data normalising • data strategists • database design • database normalisation • definitive definition • definitive guide • design techniquediagrammatic visualisation • Edgar Codd • entity • Entity-Relationship DiagramEntity-Relationship ModellingERDERM • flight ticket ERD • graphical information model • hierarchical visualisationinformation design • integrated information systems • Integration DEFinition for Information Modelling (IDEF1X) • logical database design • logical hierarchy • logical relationshipslogical structure • lucid instructional style • normal form • normalisation process • referential integrity • relationship modelling • Richard Barker • semantic data modelling • softbox • software engineering • third normal form • Third Normal Form (3NF)


Simon Perkins

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