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Which clippings match 'Josh Kamler' keyword pg.1 of 1
28 MAY 2011

Communication design: another definitive definition

"Communication = creation of shared meaning, Design = a structured way of using creativity to accomplish a strategic result. So: Communication design is the practice of creating strategic meaning. And that meaning can be shared through words, images, and experiences.

When the goal is to get a new idea adopted, or to change people's behavior, or to get people emotionally invested, there's a whole bunch of shit involved in getting it right. You've got to think about the content of your communication, the styling of it, and the method of delivery. In other words, you want to make sure you've really thought about what you need to say, how best to say it, and what medium will be most effective. This is what communication designers do."

(Josh Kamler, Tiny Gigantic, 17/04/2008)

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TAGS

2008 • accomplishing a strategic result • another definition • behaviourcommunicationcommunication designcommunication medium • content of your communication • creating strategic meaning • creation of shared meaning • definitive definitiondelivery methoddesign practiceeffective communication • emotionally invested • getting it rightinformation designJosh Kamlernew ideasshared meaning • shared meaning through experiences • shared meaning through images • shared meaning through words • strategic result • structured methodTiny Gigantic (website) • ultimate goal • using creativity • what communication designers do • what designers do

CONTRIBUTOR

Simon Perkins
21 MAY 2011

Communication Design: defined, standardised, professionally certified?

"So now there's yet someone else adding to the pile of what they feel is 'the' definition, when it's really just 'their' definition. I have mine, Bass has his. Rand had his. I bet Armin has his. Bierut, Scher, Danziger,, Bantjes has hers, and the list goes on an on and each definition (as well as the 'definitive' term) is always different, in semantics at least. The philosophy itself varies somewhat less, but it's no less tragic.

This should be a call, loud and clear within our industry, for certification and standardization."

(Michael Holdren, 18 April 2008, comment at Tiny Gigantic)

Holdren, M. (18 April 2008). "A comment replying to 'Communication design, the definitive definition.'" Retrieved 21 May 2011, 2011, from http://www.tinygigantic.com/2008/04/17/communication–design–the–definitive–definition/#comment–27369.

[Michael Holdren attacks Josh Kamler's effort to define 'communication design' as a singularly identifiable discursive field (Kamler, 17 April 2008). In doing so Holdren criticises the effort for being simply a personal definition. This is an appropriate critique given that Kamler fails to draw on available literature in the field. In his comment Holdren calls for communication design to be defined through its standardisation and professional certification. In Basil Bernstein's terms this can be understood as a call for regulation through 'strongly classified singulars'. While this might appear logical from a professional perspective both efforts must be seen as being misguided because they ignore the essential character of communication design. Both efforts are attempts to stall the process of 'disciplinary recontextualisation' which continues to form and reshape the boundaries of communication design and which provides its essential utility as a means for adapting to change.]

Kamler, J. (17 April 2008). "Communication design, the definitive definition." Retrieved 21 May 2011, 2011, from http://www.tinygigantic.com/2008/04/17/communication–design–the–definitive–definition/.

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TAGS

Armin Hofmann • certificationclassificationcommunication designdisciplinary classificationdiscourseJosh Kamler • Language in Common (website) • Louis Danziger • Marian Bantjes • Michael Bierut • Michael Holdren • mutablePaul RandPaula Scher • personal definition • porous boundariesprofessional association for designprofessional certificationrecontextualisationrecontextualisation of knowledgeregionalisation of knowledge • regionalised discourse • regulationSaul BasssingularsstandardisationTiny Gigantic (website)

CONTRIBUTOR

Simon Perkins
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