"The problem with any debate over design is that the intellectual resources with which the debate is typically engaged are themselves located within the field, and the competing definitions of design is the terrain over which struggles are fought and the resources used in those struggles. Each actor (or in this case, each designer) engages in these struggles and does so from a position within the field; each has a situated viewpoint and this viewpoint shapes the analysis of the field (Bourdieu, 1983). Thus, there is a need to be able to view the field afresh, from a perspective that is not associated with any specific position within the field but rather objectifies the field. This is not to argue for an 'ultimate-truth' perspective, but rather to suggest that, in order to be able to analyse the debates, one needs specific kinds of tools. Designers work with knowledge to 'do' design. When analysing the field of design the object of study has now shifted: it is not the design object but knowledge itself as an object that is being studied. For engineering a bridge, engineering knowledge is valuable; for designing a house, architectural knowledge is valuable. For analysing knowledge, a theory of knowledge itself is valuable."
(Lucila Carvalho, Andy Dong & Karl Maton, 2009, p.485)
Fig.1 Legitimation codes of specialisation Source: Maton (2007:97)
2). Carvalho, L., Dong, A. & Maton, K. (2009) 'Legitimating design: A sociology of knowledge account of the field', Design Studies 30(5): 483-502.
"Written by David Chiavegato and its director, Tim Hamilton, Truth In Advertising is a genuinely funny comedy that was, somewhat bizarrely, also nominated for a Palm d'Or in 2001. Colin Mochrie, best known as a regular on Whose Line Is It Anyway? in the US and UK, is the boss in an advertising agency where everybody tells the embarrassing truth about all the crap they talk and bollocks they make and peddle..."
(Ed Wiles, FILMSshort.com)
Tim Hamilton (2001). 'Truth in Advertising' (Canada). 12mins [http://www.imdb.com/title/tt0283648/].