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Which clippings match 'Young Adult' keyword pg.1 of 1
21 NOVEMBER 2010

Make a different choice: condom, no condom?

"An interactive sexual health film aimed at encouraging young people to choose condoms has been launched by NHS Choices and NHS Bristol.

'Condom, no condom?' allows viewers to direct the storyline and shows the consequences of using or not using a condom.

The film, which is on YouTube, follows a group of young party–goers and at different stages of their night out the viewer is prompted on whether or not to choose a condom.

Each choice leads to another short film showing the consequences of the decision, including pregnancy, sexually transmitted infections and rejection by a partner."

(Department of Health, 14 October 2010 , UK)

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TAGS

2010adad campaignadolescent sexualityadvertbranching narrativeBristolcampaignchoose your own adventure • condom • contraception • Department of HealthhealthHIVinteractiveinteractive advertisinginteractive narrativeinteractive storyinteractive YouTube video • life choices • make a different choice • NHS • NHS Bristol • NHS Choices • partypregnancypublic healthpublic health campaignpublic informationsexsexual health • sexually transmitted infection • short filmsocial realitysociety • STI • UKyoung adultYouTube

CONTRIBUTOR

Simon Perkins
25 AUGUST 2009

Choose A Different Ending: interactive advertising

"Nottingham based filmmaker Simon Ellis has been making quality short films for ages now. His latest short 'Soft' won a TON of awards including being nominated for a BAFTA.

He's recently finished directing a commercial for a big anti knife campaign that will be running both online and on TV. The online commercial is different in that it's interactive, allowing the viewer to decide the destiny of the main character.

The key to this is it puts you slap bang in the centre of a world and you decide what choices the main character makes. Through great acting and camera–work, the result is something very effective. The point is to show you the consequences of the multitude of different choices when it comes to knife crime."
(BritFilms TV, 2009)

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CONTRIBUTOR

Simon Perkins
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