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Which clippings match 'Art And Design School' keyword pg.1 of 2
14 FEBRUARY 2013

College for Creative Studies parody PSA campaign

"Team Detroit is an advertising firm located in, you guessed it, Detroit. When they were approached by the College for Creative Studies to create an ad campaign for the school, the firm decided to not go the typical, technology route, but rather, chose to go with good old fashioned poster designs. In the series, somber faces and hilarious, bright yellow captions immediately capture the viewer's attention and you can't help but smile at the variety of comical spoofs, where parents talk to their kids about the seriousness of...going to art school! The concept was a great success and Team Detroit says, 'After we created this series of low–tech posters, something amazing happened. They went viral. People started sharing them though blogs, Facebook and Twitter. People chuckled, then passed them along to their friends. Who knew you could blow up the Internet with a campaign full of print material?'"

(Katie Hosmer, 3 February 2013, My Modern Metropolis)

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CONTRIBUTOR

Simon Perkins
21 NOVEMBER 2012

Start the Week: Art and Design with Antony Gormley and Ron Arad

"On Start the Week, Andrew Marr explores how Britain trains the artists and designers of the future. Christopher Frayling and Sarah Teasley celebrate the 175th anniversary of the Royal College of Art, the world's oldest art and design school. But one of its former teachers, the industrial designer Ron Arad argues for a broader arts education which doesn't split sculpture from painting, architecture from design. And the artist Antony Gormley redefines the limits of sculpture and building."

(Start the Week, 2012, BBC Radio 4)

BBC Radio 4: Start the Week, duration: 43 minutes, first broadcast: Monday 19 November 2012.

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175th anniversary2012Andrew MarranniversaryAntony Gormleyarchitectureart and designart and design schoolart schools • art training • artistsBBC Radio 4BBC Radio 4 • besottedness • broader arts education • celebrationChristopher Fraylingcreative capacity developmentcreative sectorcultural valuedesign trainingdesigners • do work • English BaccalaureateGovernment School of Design • history of art schools • liberal educationpaintingresearch through practice • Robin Darwin • Ron Arad • Royal College of Art • Sarah Teasley • sculptureStart the Week • think work • trainingUK

CONTRIBUTOR

Simon Perkins
22 OCTOBER 2012

Nottingham Trent University Art & Design Degree Shows 2012 (promotional video)

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2012 • Ann Priest • art and designart and design graduate exhibitionart and design schoolart studentsBA • Carl-Eiler Rodrigues • College of Art and Design and Built Environment • Craig Chettle • David Higgins • degree showgraduate exhibitiongraduate showsgraduate students • Helen Beswick • Janine Clark • Jessica Philips • Laura Barnes • Luke McGibney • NottinghamNottingham Trent UniversityNTU • Paul Bailey • Peter Westland • promotional materialpromotional video • Sally Wade • Sam Burrill • Sasha Peterson • School of Art and Design • Sean Prince • Shari-Jayne Boda • Simon PerkinsUK

CONTRIBUTOR

Simon Perkins
21 JULY 2012

The Parsons' Masters in Design Studies Programme

"Design studies (like design) is a multifarious enterprise. A branch of the humanities, it comprises a wide range of critical perspectives on the meanings and values embodied in objects and places. It examines the forces that design exerts in, and on, the world – forces design sets in motion but does not control. Parsons' Masters in Design Studies program places particular emphasis on four points: the role of the designer and the design studio in redefining the scope of practice in the 21st century; design as an iteration of aesthetic and intellectual histories that continue to inform the present; the social, political and environmental behaviors and consequences of designing objects, places, situations, and systems today; design as the projection of different futures.

Above all, the MA Design Studies program focuses on the development of articulate, critical voices that can speak to these issues. Students will be prepared to write for the academic context, the design community, and the larger public realm. Working in close proximity to MFA studio programs at Parsons, they also have the opportunity to integrate film, video, and other media into their work."

(Susan Yelavich)

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21st centuryaestheticsart and design school • branch of humanities • critical perspectivescritical theory • critical voices • critiquecurriculumdesign community • design consequences • design coursedesign futuresdesign responsibilitydesign studiesdesign studiodesigning objectsdifferent futures • environmental behaviours • history of ideas • intellectual histories • MA • MA Design Studies • masters degree • Masters in Design Studies • multifarious enterprise • objects and places • Parsons The New School for Designplacespolitical behaviourrole of the designerscope of practicesocial behavioursocial changestudio programme • Susan Yelavich • visual culture

CONTRIBUTOR

Simon Perkins
29 JUNE 2012

College for Creative Studies: 1 in 5 Teenagers Will Experiment With Art

"College for Creative Studies's (CCS's) 'PSA' campaign, launched in September, has recently gone viral with more than 1,000,000 hits and shares on various social networking and blogging sites including Facebook and Twitter. Created by advertising agency, Team Detroit (Dearborn, MI), the campaign loosely parodies popular anti–drug campaigns from the 1980s and 90s. This light–hearted approach is intended to help recruit potential students to CCS...

'We understand that applying to an art and design College requires a serious commitment on the part of students and families. There is a competitive entry process and we offer students a rigorous education while providing graduates with a solid career trajectory,' says CCS President Richard L. Rogers. 'With this campaign we are able to convey a serious message in an amusing manner. We are grateful to Team Detroit for spearheading this great effort with their stellar pro–bono work. It is particularly impactful that CCS alumni Vic Quattrin, Brandi Keeler and Michael Burdick helped to develop the campaign.'

The entire campaign is supported by a fully–integrated marketing effort including print, broadcast, outdoor, cinema and online advertisements with the tagline, 'Talk to your kids about art school: a message from the College for Creative Studies.' It went viral due to a post from the Tulsa Oklahoma based Philbrook Museum of Art's Facebook page.

'As an institution that strongly embraces social media and its growing potential, we are always looking for compelling content to share with our online communities. This campaign certainly struck a chord with us on a humorous level, but it is the underlying sentiment and advocacy for the arts as a viable career path that made this campaign special. It was such a pleasure to play a part in this viral phenomenon,' says Online Communities Manager Jeff Martin, Philbrook Museum of Art."

(College for Creative Studies, Detroit)

[The 'PSA' campaign exploits the visual vernacular of public information campaigns such as the Drug Abuse Resistance Education (D.A.R.E.)]

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1980s1990s2011ad campaignadvertising campaignadvocacy for the arts • anti-drug campaign • anti-drugs • art and designart and design careersart and design collegeart and design schoolart studentsarts advocacyBFA • broadcast campaign • career path • career trajectory • CCS • cinema campaign • College for Creative Studies • compelling content to share • DARE • Detroit • Drug Abuse Resistance Education • fully-integrated marketing • gone viralhumourintertextuality • lighthearted • marketing campaignMFA • online advertisements • online campaign • outdoor campaign • parody • Philbrook Museum of Art • print campaign • pro bono • PSApublic informationpublic service announcementrecruitment • students and families • talk to your kids about art schoolTeam Detroit • Tulsa Oklahoma • vernacular • viable career path • viral marketingvisual vernacularwent viral

CONTRIBUTOR

Simon Perkins
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