"A brief is basically a set of instructions that set out what you want your designers to do, along with the objectives and parameters of the design project.
It should make clear what falls within – and outside – the scope of the work. This will help everybody refer back to where they started and make sure that the design work is developing according to your objectives.
It will also help you determine how successful the project has been when you reach the end. ...
Unfortunately, all too often briefs are agreed verbally – but a well–considered brief can act as a general grounding document if the project appears to be heading in the wrong direction, so it's well worth putting something in writing.
And remember, the brief isn't carved in stone; it can be adapted as you go along, as long as it's done in collaboration with everyone involved and the new version is also written down."
(Design Council, UK)
"We have created this free guide to explain the process of finding and working with a designer – focusing on your needs and ensuring you get the most out of the project."
(UK Design Council)
Fig.1 "Briefing a Design Team" [http://www.bigstockphoto.com]
"MoodShare allows you to make and share multi–user collaborative mood boards. Find media and create boards faster than ever before, and then connect with the wider team to build consensus in real–time.
MoodShare was designed for everyone in the business of selling ideas – advertisers, designers, architects, directors, photographers and writers. It also makes a great briefing tool for commissioning creatives."
(Mooooodle Limited, 2011)
"Written by David Chiavegato and its director, Tim Hamilton, Truth In Advertising is a genuinely funny comedy that was, somewhat bizarrely, also nominated for a Palm d'Or in 2001. Colin Mochrie, best known as a regular on Whose Line Is It Anyway? in the US and UK, is the boss in an advertising agency where everybody tells the embarrassing truth about all the crap they talk and bollocks they make and peddle..."
(Ed Wiles, FILMSshort.com)
Tim Hamilton (2001). 'Truth in Advertising' (Canada). 12mins [http://www.imdb.com/title/tt0283648/].