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Which clippings match 'Passenger' keyword pg.1 of 1
21 JANUARY 2014

Observation at high speed: slit-scan photography of passengers waiting at Shinjuku, Alexanderplatz and 42 Street stations



Simon Perkins
23 APRIL 2010

IDEO & Air New Zealand: rethinking the long-haul travel experience

"To prepare for the launch of its new Boeing 777–300 aircraft in November 2010, Air New Zealand scrutinized its current long–haul offering. The company asked IDEO to rethink the entire experience – from the cabin's layout and equipment, such as the seating in economy and business class, to the in–flight service and entertainment and even their customers' experience inside and beyond the terminal. ...

Together, Air New Zealand and IDEO revamped the airline's equipment, service, and technology strategy. Innovative seats will allow travelers one of two desired experiences: connection and socialization or solitude and retreat. Their reconfigurable design permits each passenger a level of interaction with (or privacy from) others that was previously reserved only for those in first class. In addition to best–in–class video and gaming, in–flight entertainment will allow travelers, Kiwi and foreigner alike, to share their experiences, photos and recommendations with each other, making plans and preserving memories for the life that follows disembarkation. The airline's service strategy, both onboard and on the ground, will shift to celebrate the people, rather than the landscape, of New Zealand – giving crew and passenger alike opportunities to interact and form meaningful connections. Policies and procedures were crafted to give travelers more control of their space, of their time, of meeting their demands and ultimately over having an enjoyable and memorable flight. Creating their own technology platform was essential to delivering on this promise of improved and individualized in–flight experiences at scale. IDEO worked with Air New Zealand to understand what they could do – build, buy, or partner – with a view towards near–term implementation.'"




2010 • Air New Zealand • aircraftairlineAotearoa New Zealand • best-in-class • Boeing • Boeing 777-300 • cabincase studycustomer experiencehigh-fidelity prototypehuman-centred designIDEO • in-flight • in-flight experience • long-haul • onboard • passengerprototype • reconfigurable design • seating • service and entertainment • socialisationtravelleruser experience design (UX)User-Centred Design (UCD)


Simon Perkins
25 APRIL 2005

Moulding consumers through socio-technical devices

"[A]irlines attempt to mould their consumers, to form them into 'ideal' users, into individuals who exhibit 'preferred' forms of passenger behaviour. [...A]irlines want [...] passengers to remain mostly seated; they want passengers to obey requests from crew and to appear calm. Accordingly, carriers deploy a range of socio–technical devices to discipline passengers––security checks, passports, metal detectors, x–ray machines, overhead lighted signs and instructions from the flight crew[.]"
(Tia DeNora, Cambridge University Press)



airlinecontroldiscipline • obey • passengersecuritysocio-technical devicesuser

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