"This is a lecture given to MA students at the University of Hertfordshire. It explores how contemporary kinetic typography relies on historical developments such as 3D woodblock print, Romain du Roi, and Modernist modular lettering. Students are encouraged to let their design work respond to historical research. This does not mean creating something that looks old or retro, rather creating something innovative and new by re-imagining historical ideas in light of new technologies and contexts."
"Team Detroit is an advertising firm located in, you guessed it, Detroit. When they were approached by the College for Creative Studies to create an ad campaign for the school, the firm decided to not go the typical, technology route, but rather, chose to go with good old fashioned poster designs. In the series, somber faces and hilarious, bright yellow captions immediately capture the viewer's attention and you can't help but smile at the variety of comical spoofs, where parents talk to their kids about the seriousness of...going to art school! The concept was a great success and Team Detroit says, 'After we created this series of low-tech posters, something amazing happened. They went viral. People started sharing them though blogs, Facebook and Twitter. People chuckled, then passed them along to their friends. Who knew you could blow up the Internet with a campaign full of print material?'"
(Katie Hosmer, 3 February 2013, My Modern Metropolis)
"You've probably seen your share of 'Hitler finds out...' and 'Hitler reacts to...' videos that take the famous scene from the 2004 movie Downfall (Der Untergang) and add funny subtitles misrepresenting the reason for Hitler's rage... This website lets you create such videos easily. All you need to do is come up with the captions. We'll make the video for you and upload it straight to your YouTube account."
"This is delightful: a campaign by Pixar for its upcoming film Monsters University that spoofs those wonderfully cheesy college-recruitment ads that air during NCAA sporting events. The spot below, which ran during this week's Rose Bowl telecast, promotes the movie's eponymous institution and imitates the source material perfectly, from the tagline ('Image you at MU') to the awkwardly saccharine student testimonials. The whole spot is nicely paced ahead of the amusing reveal halfway through. (The realism of the animation helps a ton, too, and is its own best marketing for the film.) The website, monstersuniversity.com/edu, is quite brilliantly done as well. The 'Student Policies' section is particularly inspired. On the issue of 'Basic Monster Respect,' it offers this advice: 'All monsters are unique - by heritage, number of appendages, or simply number of eyes - and all monsters deserve respect.' Pets, it should be noted, are not allowed on campus, 'with the exception of seeing-eye snakes.'"
(Tim Nudd, 03 January 2013, Adweek)