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Which clippings match 'AC Power Plug' keyword pg.1 of 1
12 AUGUST 2013

UK start-up product design agency Made In Mind

"Made in Mind was founded in 2009 by Matthew Judkins and Min–Kyu Choi. The duo met on the campuses of Imperial College and the Royal College of Art and formed the company to commercialise the Folding Plug design concept that Min–Kyu developed during his studies. Numerous individuals and organisations joined Matthew and Min–Kyu along the way to contribute to the development, funding and marketing of the concept which was realised in 2012 with the launch of the Mu. Made in Mind, now consisting of a diverse team of industry and technical professionals, are in the process of extending the product pipeline and placing the Mu on the global stage."

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TAGS

2009AC power plugadapterscommercialisationcompact designdesign conceptdesign innovation • folding plug • Imperial College Londonindustrial designMA Product Design • Made in Mind • Matthew Judkins • Min-Kyu Choiminiaturisation • Mu USB Charger • product designredesignRoyal College of Artstart-up businessUK • USB Smartphone charger

CONTRIBUTOR

Simon Perkins
07 MAY 2012

Folding Plug System: redesigning the UK 3-pin plug

"'Mac book Air,' Apple's latest master–piece, is the world's thinnest laptop ever. However, here in the U.K, we still use the world's biggest three–pin plug. Most people carry laptops with adapters and plugs because laptop batteries have limitations on the time they can be used. When people carry laptops with U.K plugs in a bag, it always causes problems such as tearing paper, scratching laptop surfaces and, sometimes, it breaks other stuff. The main problem is the UK standard 3–pin plug is not considered in the process of designing for mobility. My intention of the project was directed to make the plug as slim as possible and follow the British Standard regulation at the same time."

(Min–Kyu Choi, 20 April 2009, http://www.minkyu.co.uk/Site/Product/Entries/2009/4/20_Folding_Plug_System.html)

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TAGS

19462009 • AC • AC power plugadaptersApple • Apple MacBook Air • British Standard • compact • designdesign innovation • designing for mobility • engineering regulationa • everyday • everyday product • folded plugs • foldingindustrial designinnovationinnovative designlaptoplaptops • MacBook Air • mains plug • Min-Kyu Choiminiaturisation • multi-plug adaptor • plug • power cord • power lead • power plug • power plugs • productproduct designredesignredesigningRoyal College of Art • slim • slimline • smart design • space saver • standard plug • standard UK plug • three-pin plug • UK • UK standard • UK standard 3-pin plug • wafer thin

CONTRIBUTOR

Simon Perkins
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