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Which clippings match 'Trust And Reputation' keyword pg.1 of 1
20 JUNE 2015

OpenLabel: how data could define the future of advocacy

"OpenLabel, a platform that works as something of a halfway point between Wikipedia and Yelp, offers up crowdsourced information about a product from a wide number of sources, including other users. But rather than just keeping that information stored online, it makes it easily accessible in app form through a barcode reader.

And beyond that—here's the point where your ears should perk up—it also pulls in publicly accessible data from nonprofits, so if you're not sure whether a box of cereal uses genetically modified corn, for example, it'll let you know. ...

In a way, it creates an opportunity for consumers to keep their personal preferences in mind when looking for stuff at a store. If, for example, you find the use of animal testing questionable, you can follow the Coalition for Consumer Information on Cosmetics' Leaping Bunny Program. If you're concerned about product recalls, the U.S. Consumer Product Safety Commission has a place on the platform. If fair labor practices matter to you, Oxfam's Behind the Brands campaign is there. And so on.

Much like personalized news apps have allowed users to tailor content to their own needs, OpenLabel basically lets users create their own boycotts. That's power."

(Ernie Smith, 17 February 2015, Associations Now)

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add your comments • Angies List • annotation service • Associations Now (magazine) • augmented reality • barcode reader • barcode scanner app • barcode scanning applications • Behind the Brands (Oxfam) • Coalition for Consumer Information on Cosmetics • consumer advocacy • consumer information • Consumer Product Safety Commission • crowdsourced information • data humanisation • Environmental Working Group • ethical purchasing • fair labour practices • Fast Company • Flipboard • food label • food products • GrubHub • Jawbone Up • little data • Mint (app) • MyFitnessPal • nonprofit data • OpenLabel • OpenLabel Project • personalised suggestionspocket data • product recall • product reviews • publicly accessible data • publicly accessible databases • RedLaser • Scott Kennedy • sharing information • ShopSavvy • small data • stealth mode • Sunlight Foundationsupermarket shelvestaggingtrust and reputation • Waze • Wikipedia • Yelp • ZocDoc

CONTRIBUTOR

Simon Perkins
15 JANUARY 2013

A theory about the power of persuasive communication

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animated presentationauthority • concorde • consensusconsistency • gift-exchange • human naturelegitimating criterialevels of meaninglikedlikes • liking • marketing communicationpatterns of activationpersuasionpersuasive communicationpersuasively suggestivepsychological perceptionreciprocity • Robert Cialdini • scarcity • science of persuasion • scientifically proven • social obligation • Steve Martin • trust and reputationuniversal principles

CONTRIBUTOR

Simon Perkins
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