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Which clippings match 'Gender Politics' keyword pg.1 of 1
02 AUGUST 2012

Gender difference portrayed in vintage business equipment brochures

This collection of photos from business equipment brochures dramatically shows the extent to which our assumptions about gender roles have changed.

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TAGS

1960s1970sbrochure • business equipment • business equipment brochure • business machine • business machines • computercomputer historygendergender differentiationgender politicsgender rolesgendered technologygenderisationhistoryhistory of computingIBMimage collectionmainframematerial culture • office equipment • retrosales brochureselling the computer revolutionsex sellstechnology marketing • UNIVAC • UNIVAC 9000 Seriesvintage technologywomen and technology

CONTRIBUTOR

Simon Perkins
09 MARCH 2009

Women or androids?

"Oh, Playboy, why do you want your 'readers' to lust after androids? That's the only explanation we can think of for the proportions of your lovely ladybots. We culled the stats for every centerfold from December 1953 (Marilyn Monroe) to January 2009 (Dasha Astafieva), then calculated each woman's body-mass index.

A clear trend emerged: While real American women have steadily eaten their way up the BMI slope - just like American men - Playmates have gone from a sylphlike 19.4 to an anime-ideal 17.6."

(Katharine Gammon, 19.02.09)

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TAGS

19641986androidbeauty • belle curves • BMI • bodybody image • body-mass index • centerfold • classical beautycultural norms • Dasha Astafieva • fashionfemale formgendergender politics • glamour photography • glamour shotideal female bodyideal form • infoporn • ladybot • Laurie Carr • Marilyn Monroephysical archetypepin-up • Playboy (magazine) • playmate • pornography • proportions • Rosemarie Hillcrest • Wired (magazine)

CONTRIBUTOR

Simon Perkins
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