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Which clippings match 'User Perspective' keyword pg.1 of 1
12 NOVEMBER 2012

What is Sentiment Analysis?

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TAGS

2012 • affective state • affinity analysis • appraisal theory • attitudescalmness • Chris Manning • computational linguistics • consumer confidence • content analysis • contextual polarity • correlationsCoursera (provider) • Dan Jurafsky • dispositions • emotional effect • emotional state • evaluation • Gallup Poll • intended emotional communication • judgmentmotivational needsnatural language processing • opinion extraction • opinion mining • personal preference • positive effectspredictive analytics • product aspects • product attributes • product search • sentiment analysisStanford Universitystock market • subjective information • text analysis • Twitter sentiment • user attitudesuser perspectiveusers and products

CONTRIBUTOR

Simon Perkins
04 MAY 2012

IDEO Method Cards: a thinking tool for understanding human factors

"IDEO Method Cards is a collection of 51 cards representing diverse ways that design teams can understand the people they are designing for. They are used to make a number of different methods accessible to all members of a design team, to explain how and when the methods are best used, and to demonstrate how they have been applied to real design projects.

IDEO's human factors specialists conceived the deck as a design research tool for its staff and clients, to be used by researchers, designers, and engineers to evaluate and select the empathic research methods that best inform specific design initiatives. The tool can be used in various ways – sorted, browsed, searched, spread out, pinned up – as both information and inspiration to human–centered design teams and individuals at various stages to support planning and execution of design programs.

Inspired by playing cards, the cards are classified as four suits – Ask, Watch, Learn, Try – that define the types of activities involved in using each method. Each approach is illustrated by a real–life example of how the method was applied to a specific project. As new methods are developed all the time, the deck will grow and evolve over time.

In its first year, the Method Cards appeared to have unexpected relevance to groups that are not necessarily engaged in design initiatives. Clients report using the tool to explore new approaches to problem–solving, gain perspective, inspire a team, turn a corner, try new approaches, and to adapt and develop their own methods."

(IDEO)

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TAGS

2003ability to focus • asking • browsed • cards • conceptualisationcreativitycultural probesdecision making • deck of cards • design inspirationdesign methoddesign process • design research tool • design science • design teamdiscovery • empathic research • empathyengineersevaluate and selecthigh performance thinkinghuman factorshuman-centred designIDEOlearning • mental block • methodmethod cardsmethods for design practice • pinned up • playing cards • problem-solving • searched • sorted • spread out • thinking tooltooltools for thinking • trying • turn a corner • understandinguser perspectivewatchingways of thinking

CONTRIBUTOR

Simon Perkins
27 APRIL 2011

User-Centred Design: Personas

"Personas are 'hypothetical archetypes' of actual users. They are not real people, but they represent real people during the design process. A persona is a fictional characterization of a user.

The purpose of personas is to make the users seem more real, to help designers keep realistic ideas of users throughout the design process. Personas have proper names (that are often catchy and related to their user group name, for example, Hanna Reed–Smith, Human Resources Specialist) and are represented with pictures. Designers and evaluators refer to personas when considering design specifics; for example, 'Would Hanna know to click on that button to add a new employee?' Personas put a name, face, and characteristics on users to keep the users in the forefront of design decisions."

(Shawn Lawton Henry)

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TAGS

accessibility • analysis phase • archetypal charactersarchetype • brand loyalty • catchy names • characteristicsdemographics • design hypotheticals • design methoddesign processdesign techniquedisability • experience levels • fictional account • fictional characterisation • fictional scenarioshuman factorshuman-centred design • hypothetical archetypes • market segmentation • marketing personas • marketing teammotivational needs • personal details • personas (UCD)product developmenttarget audiencethinking tooluser analysisuser attitudesuser behavioursuser demographics • user goals • user group name • user groupsuser motivationsuser perspective • user profile • User-Centred Design (UCD)

CONTRIBUTOR

Simon Perkins
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