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Which clippings match 'Thinking Tool' keyword pg.1 of 1
04 MAY 2012

IDEO Method Cards: a thinking tool for understanding human factors

"IDEO Method Cards is a collection of 51 cards representing diverse ways that design teams can understand the people they are designing for. They are used to make a number of different methods accessible to all members of a design team, to explain how and when the methods are best used, and to demonstrate how they have been applied to real design projects.

IDEO's human factors specialists conceived the deck as a design research tool for its staff and clients, to be used by researchers, designers, and engineers to evaluate and select the empathic research methods that best inform specific design initiatives. The tool can be used in various ways – sorted, browsed, searched, spread out, pinned up – as both information and inspiration to human–centered design teams and individuals at various stages to support planning and execution of design programs.

Inspired by playing cards, the cards are classified as four suits – Ask, Watch, Learn, Try – that define the types of activities involved in using each method. Each approach is illustrated by a real–life example of how the method was applied to a specific project. As new methods are developed all the time, the deck will grow and evolve over time.

In its first year, the Method Cards appeared to have unexpected relevance to groups that are not necessarily engaged in design initiatives. Clients report using the tool to explore new approaches to problem–solving, gain perspective, inspire a team, turn a corner, try new approaches, and to adapt and develop their own methods."




2003ability to focus • asking • browsed • cards • conceptualisationcreativitycultural probesdecision making • deck of cards • design inspirationdesign methoddesign process • design research tool • design science • design teamdiscovery • empathic research • empathyengineersevaluate and selecthigh performance thinkinghuman factorshuman-centred designIDEOlearning • mental block • methodmethod cardsmethods for design practice • pinned up • playing cards • problem-solving • searched • sorted • spread out • thinking tooltooltools for thinking • trying • turn a corner • understandinguser perspectivewatchingways of thinking


Simon Perkins
27 APRIL 2011

User-Centred Design: Personas

"Personas are 'hypothetical archetypes' of actual users. They are not real people, but they represent real people during the design process. A persona is a fictional characterization of a user.

The purpose of personas is to make the users seem more real, to help designers keep realistic ideas of users throughout the design process. Personas have proper names (that are often catchy and related to their user group name, for example, Hanna Reed–Smith, Human Resources Specialist) and are represented with pictures. Designers and evaluators refer to personas when considering design specifics; for example, 'Would Hanna know to click on that button to add a new employee?' Personas put a name, face, and characteristics on users to keep the users in the forefront of design decisions."

(Shawn Lawton Henry)



accessibility • analysis phase • archetypal charactersarchetype • brand loyalty • catchy names • characteristicsdemographics • design hypotheticals • design methoddesign processdesign techniquedisability • experience levels • fictional account • fictional characterisation • fictional scenarioshuman factorshuman-centred design • hypothetical archetypes • market segmentation • marketing personas • marketing teammotivational needs • personal details • personas (UCD)product developmenttarget audiencethinking tooluser analysisuser attitudesuser behavioursuser demographics • user goals • user group name • user groupsuser motivationsuser perspective • user profile • User-Centred Design (UCD)


Simon Perkins
14 JULY 2006

Edward de Bono's Six Thinking Hats

"Six Thinking Hats is a simple, effective parallel thinking process that helps people be more productive, focused, and mindfully involved. And once learned, the tools can be applied immediately!

You and your team members can learn how to separate thinking into six clear functions and roles. Each thinking role is identified with a colored symbolic 'thinking hat.' By mentally wearing and switching 'hats,' you can easily focus or redirect thoughts, the conversation, or the meeting.

The White Hat calls for information known or needed. 'The facts, just the facts.' :: The Yellow Hat symbolizes brightness and optimism. Under this hat you explore the positives and probe for value and benefit. :: The Black Hat is judgment – the devil's advocate or why something may not work. Spot the difficulties and dangers :: where things might go wrong. Probably the most powerful and useful of the Hats but a problem if overused. :: The Red Hat signifies feelings, hunches and intuition. When using this hat you can express emotions and feelings and share fears, likes, dislikes, loves, and hates. :: The Green Hat focuses on creativity :: the possibilities, alternatives, and new ideas. It's an opportunity to express new concepts and new perceptions. :: The Blue Hat is used to manage the thinking process. It's the control mechanism that ensures the Six Thinking Hats guidelines are observed."

(The de Bono Group)

Edward De Bono (1985). "Six Thinking Hats", ISBN 0–316–17831–4.



ability to focusabstract representationabstract representationsabstraction • abstraction in problem solving and learning • abstractions for problem solving • alternatives • blackbluecolour • control mechanism • creativitydecision makingdesign methoddesign methodsdesign team • difficulties and dangers • distinct functions • distinct roles • Edward de Bonofactsfeelings • focus thoughts • green • group discussion • hat • hats • high performance thinkinghunches • individual thinking • intuitionjudgmentmethods for design practice • mindfully involved • new ideas • parallel thinking • parallel thinking process • possibilities • problem abstractionproblem-solvingproductivityred • redirect thoughts • role playingseparate thinkingSix Thinking Hatssymbolism • the facts • thinking • thinking hat • thinking process • thinking role • thinking tooltooltools for thinkingvalue and benefitways of thinking • wearing • whiteyellow


Simon Perkins

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