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Which clippings match 'Online Community' keyword pg.1 of 2
21 MARCH 2014

Haul girls: identity performance through brand consumption and endorsement

"Helina is explaining what a haul girl is to me. 'Basically, you go out shopping for clothes or beauty products,' she says, 'then you make a haul video and show viewers on YouTube what you got. You go through the items of clothing one by one. I guess what people get out of them is not showing off, like, how much money you've got or anything, but lifestyle: you get to see how one person lives, what their taste is.'

If you're minded to sneer at a youth cult that involves making videos about your shopping, then Helina has a pretty intriguing counter–argument. 'It's not just about showing what you've got,' she says. 'It's a whole creative process behind the videos as well, which is what I enjoy about it. Choosing the right music, going from the filming to the editing. Sometimes I even storyboard things, because I want certain shots, how I can present different items and things like that.' Besides, she says, it's a genuine community. She thinks a lot of haul girls 'turn the camera on because it's a way to talk to people without having to go outside and face their fears. I know that was the case with me: I turned on my camera because I was at home, signed off work, sick, and really bored. And it helped with my confidence in a way. There's this community where you can talk to like–minded people.'"

(Alexis Petridis, 20 March 2014, The Guardian)

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TAGS

2014affective consumptionaffective goal achievementamateur cultural productionASOSbeauty products • Boohoo • Boots (shop) • brand awareness • clothes shopping • commodificationcommodity fetishismconstructed identitiesconsumer aestheticsconsumer brandsconsumer cultureconsumer endorsementconsumption spectaclecultural materialismcultural monoculturedigital narcissism • haul girl • haul video • I shop therefore I amidentity performancelifestyle • Missguided (shop) • new media content productiononline communityonline followersperformativitypersonal tastepost-feminist agenda • Primark • product endorsementrecommender culture • retail therapy • shopping for clothes • show and tellspectacular societysubculturetaste formationsThe Guardianunboxingvideo blogger • whats in my bag (video) • whats in my purse (video) • YouTube • Zara (shop)

CONTRIBUTOR

Simon Perkins
01 OCTOBER 2012

The Student Room: student discussion forum about Higher Education

"The Student Room is owned by a small but perfectly formed Brighton based company called Acumen PI, but soon to morph into The Student Room Group.

We're all passionate about The Student Room and our sister sites, and love working on them. Generally we see our role as facilitators, steering our sites forward in exciting ways, but we're under no illusions that it's the community of members that make The Student Room special and unique in the vast world of social media."

(Acumen Professional Intelligence, UK)

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academic help • Acumen PI • Acumen Professional Intelligence • advice for studentsBrightoncareerscoursesdiscussion forumeveryday student life • fashion and beauty • find information • gap year • health and relationships • help and advicehigher education • internet forum • league tables • member community • networked publicsonline communityonline discussion • personal statement • school students • sixth form college • student advice • student circumstancesstudent experiencestudent storiesstudent viewsstudentsstudying • The Student Room • The Student Room Group • TSR • UKUK educationUK universityundergraduate studentsuniversity admissions • university applications • university courses • university students • university towns

CONTRIBUTOR

Simon Perkins
13 JULY 2012

open: output (design student portfolio site)

"'open :output' is an online community which allows students of design and architecture to create their own personal portfolio websites free of charge. The platform makes the work of young talent from all over the world visible to wider public. The works on 'open :output' would otherwise probably never have been published. 'open :output' offers students the opportunity to present themselves as designers and architects in a strong network. The power of students as well as educational institutions of design and architecture throughout the world are promoted to the general public by 'open :output'."

(Output Foundation)

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TAGS

Amsterdamarchitecturedesigndesign and architecturedesign educationdesign professiondesign studentdesign student portfolio sitedesign work • designers and architects • educational institute • educational institutionsEuropeanexchange of ideasgraphic designinteraction designinternshipNetherlandsonlineonline communityonline portfolioonline presence • open :output • Open Output • open output service • Output Foundation • output website • personal portfolio • portfolio sitestudents • students of design and architecture • visible • wider public • work placementyoung talent

CONTRIBUTOR

Simon Perkins
03 JANUARY 2011

In Media Res: collaborative, multi-modal forms of online scholarship

"In Media Res is dedicated to experimenting with collaborative, multi–modal forms of online scholarship. Our goal is to promote an online dialogue amongst scholars and the public about contemporary approaches to studying media. In Media Res provides a forum for more immediate critical engagement with media at a pace closer to how we experience mediated texts.

Each weekday, a different scholar curates a 30–second to 3–minute video clip/visual image slideshow accompanied by a 300–350–word impressionistic response. We use the title 'curator' because, like a curator in a museum, you are repurposing a media object that already exists and providing context through your commentary, which frames the object in a particular way. The clip/comment combination are intended both to introduce the curator's work to the larger community of scholars (as well as non–academics who frequent the site) and, hopefully, encourage feedback/discussion from that community.

Theme weeks are designed to generate a networked conversation between curators. All the posts for theme weeks thematically overlap and the participating curators each agree to comment on one another's work."

(In Media Res: A MediaCommons Project)

TAGS

collaborationcommentarycommunityconceptualisationcritical theorycritiquecuratordigital culture • Digital Scholarly Network • forumin media res • Institute for the Future of the Book • media • media object • MediaCommons • mediated texts • multi-modalmulti-modal designmuseum • networked conversation • New York University Libraries • online community • online dialogue • online scholarship • re-purposerecombinanttheory building

CONTRIBUTOR

Simon Perkins
03 DECEMBER 2008

The Sims On Stage: tools for creating and publishing your own mash-ups

"The Sims On Stage is a new online community from the people who make The Sims games at Electronic Arts. Here you can sing and record your favorite songs karaoke–style as well as write and perform your own comedy sketches, poetry and stories. You can even create movie 'mashups' by mixing your own recorded performances with video clips from The Sims games.
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We make it easy for you. All you need is a computer and your creative spirit, and we'll take care of the rest. You'll also need a microphone if you want to make recordings, and if you have a webcam you can take it up another level and record your own video performances!

The Sims On Stage lets you connect with millions online and join a vibrant community of content creators, performers and fans who share works and recordings, rate and leave feedback on each other's content, create and enter contests and compete for the coveted spots at the top of the charts! Click below to sign up for a free membership."
(Electronic Arts)

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authorshipdigital media • EA • Electronic Artsgames • karaoke • mash-upmixingmoviemultimedianarrativeonline communityperformancetechnologyThe Sims (2000) • The Sims On Stage • tool

CONTRIBUTOR

Simon Perkins
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