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Which clippings match 'Personal Branding' keyword pg.1 of 1
01 JANUARY 2014

Tinder: swiping yes to intimate invitations from relative strangers

"Tinder uses your existing social networking data from Facebook to locate people in the immediate vicinity, tell you a bit about them, whether you have any friends in common and (most importantly) show you a pic.

It has slimmed down the emotional, cognitive and financial investment required by the virtual dating process to one simple question: 'Do I want to do you?' What more modern way to make that most basic binary decision of whether you want to shag someone than a game of real–world 'Hot or Not'?

Social media has made us expert first–daters, well–versed in smalltalk and over–sharing with strangers. The quick follow–though from swipe to sex is similarly instinctive for a generation with an appetite for immediacy."

(Caroline Kent, 19 Sep 2013)

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TAGS

automatic predictions • binary decision • casual sexcommodifying myselfcomparison site • compass • cross-context sharingdatadata matchingdatingFacebook • friends in common • hot or not • identity performance • immediate vicinity • iPhonelikedlikeslocation-basedlocation-based social networkingmobile appnormalising over-sharingonline datingonline profilesoversharingpersonal brandingproximityrecommendation platformself-disclosure • shag • shared friends • small talksocial mediasocial networkingspectacular societyswipingTinder (app)user data • vicinity • virtual dating

CONTRIBUTOR

Simon Perkins
03 MAY 2012

Aleks Krotoski's The Digital Human

"Aleks Krotoski asks not just what technology can do for us but also what is it doing to us and the world we're creating? Each week she takes us on a journey to where people are living their digital lives to explore how technology touches everything we do both on and offline.

Taking broad themes of modern living as a starting point she charts the experiences of homo digitas; both the remarkable and the mundane, to understand how we are changing just as quickly as the advances in our technology.

What does the deluge of images from digital photography mean for our memory when every second is being recorded, edited and posted online for posterity? Are the identities we create in social media no more than exercises in personal branding, to be managed and protected like any other product? And as traditional churches struggle to leverage technology to spread their faith do the behaviours we all display online have more in common with religion than rationality?

The time for wonder at the digital world is over, we live with it in every day. The question really is who are we now because of it?"

(BBC Radio 4)

Fig.1 "Mack on a summer morning", 30 March 2011 [http://www.mydogearedpages.com/2011/03/photographic–memories.html].

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TAGS

2012advances in technology • Aleks Krotoski • BBC Radio 4 • being edited • constructed identitiescultural identitycyberpsychology • deluge of images • digital photography • digital world is over • display online • every second is being recorded • everydayfaith • homo digitas • human behaviouridentityidentity performanceimpression management • leverage technology • living digital livesmediated environmentsmemorymodern livingnew technologyonline and offlineour digital livespersonal branding • posted online • posterityrationalityreligionself-monitoringself-reflexivitysocial changesocial mediasocial media identitiestechnology touches everythingvirtual presence

CONTRIBUTOR

Simon Perkins
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