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Holiday Inn Express: ad illustrates split between real/online identities

"Intercontinental Hotels Group (IHG) is launching the first UK television advertisement for Holiday Inn Express to raise awareness of the added value services that differentiate the brand in the crowded mid–priced hotel market."

(Russell Parsons, 9 September 2013, Marketing Week)



2013added value • added value services • brand differentiation • breakfast • business traveller • Centaur Communications Ltd • comparisonconstructed identitiesdigital identity • Holiday Inn Express • hotel • hotel market • Intercontinental Hotels Group (IHG) • leisure industriesliving digital lives • Marketing Week (site) • mid-price market • online and offlineonline and real world identities • pastel shades • Premier Inn • price point • social media identitiessplit-screen • toothbrush • tv adUKUSPWiFi


Simon Perkins
18 JANUARY 2013

Rose Goldsen Archive of New Media Art

"Named after the pioneering critic of the commercialization of mass media, the late Professor Rose Goldsen of Cornell University, the Archive was founded in 2002 by Timothy Murray to house international art work produced on CD–Rom, DVD–Rom, video, digital interfaces, and the internet. Its collection of supporting materials includes unpublished manuscripts and designs, catalogues, monographs, and resource guides to new media art.

Emphasizing multimedia artworks that reflect digital extensions of twentieth–century developments in cinema, video, installation, photography, and sound, holdings include extensive special collections in American and Chinese new media arts, significant online and offline holdings in internet art, and the majority of works in the international exhibition, Contact Zones: The Art of CD–Rom. A novel research archive of international significance, the collection complements the holdings in the Division of Rare and Manuscript Collections of illuminated manuscripts and the early modern printed book, and adds to the breadth of its important collections in human sexuality, Asian Studies, and Media, Film, and Music."

(Cornell University Library)


2002American • American new media arts • archiveart • catalogues • CD-ROMChinese • Chinese new media arts • cinemacollection • commercialisation of mass media • Contact Zones • Cornell UniversityCornell University Library • designs • digital interfaces • DVD-ROMfilmholdingsinstallation • international art • InternetInternet artmass mediamediamonographs • multimedia artworks • musicnet artnew media artnew media artsonline and offlinephotography • Professor Rose Goldsen • research archive • resource guides • soundspecial collections • Timothy Murray • twentieth-century developments • unpublished manuscripts • video


Simon Perkins
03 MAY 2012

Aleks Krotoski's The Digital Human

"Aleks Krotoski asks not just what technology can do for us but also what is it doing to us and the world we're creating? Each week she takes us on a journey to where people are living their digital lives to explore how technology touches everything we do both on and offline.

Taking broad themes of modern living as a starting point she charts the experiences of homo digitas; both the remarkable and the mundane, to understand how we are changing just as quickly as the advances in our technology.

What does the deluge of images from digital photography mean for our memory when every second is being recorded, edited and posted online for posterity? Are the identities we create in social media no more than exercises in personal branding, to be managed and protected like any other product? And as traditional churches struggle to leverage technology to spread their faith do the behaviours we all display online have more in common with religion than rationality?

The time for wonder at the digital world is over, we live with it in every day. The question really is who are we now because of it?"

(BBC Radio 4)

Fig.1 "Mack on a summer morning", 30 March 2011 [–memories.html].



2012advances in technology • Aleks Krotoski • BBC Radio 4 • being edited • constructed identitiescultural identitycyberpsychology • deluge of images • digital photography • digital world is over • display online • every second is being recorded • everydayfaith • homo digitas • human behaviouridentityidentity performanceimpression management • leverage technology • living digital livesmediated environmentsmemorymodern livingnew technologyonline and offlineour digital livespersonal branding • posted online • posterityrationalityreligionself-monitoringself-reflexivitysocial changesocial mediasocial media identitiestechnology touches everythingvirtual presence


Simon Perkins

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