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Which clippings match 'Constructed Identities' keyword pg.1 of 1
12 OCTOBER 2017

Ideologies address people and offer them a particular identity

"Interpellation is the process by which ideological systems call out to social subjects and tell them their place in the system. In popular culture, it refers to the ways that cultural products address their consumers and recruit them into a particular ideological position. Interpellation is a concept in Marxist social and political theory associated in particular with the work of the philosopher Louis Althusser.

Interpellation draws on the theory that the notion of the autonomous, fully coherent and actualised human subject is an illusion, an ideological construction meant to further the agendas of capitalism and liberal humanism."

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attitudesconstructed identitiesconstruction of normscultural ideas • cultural notions • hailing • identityideological message • Ideological State Apparatuses (ISA) • ideologies address people • ideologyinterpellationLouis Althussermanufacturing consent • Repressive State Apparatuses (RSA) • social norms • social processes

CONTRIBUTOR

Simon Perkins
21 MARCH 2014

Haul girls: identity performance through brand consumption and endorsement

"Helina is explaining what a haul girl is to me. 'Basically, you go out shopping for clothes or beauty products,' she says, 'then you make a haul video and show viewers on YouTube what you got. You go through the items of clothing one by one. I guess what people get out of them is not showing off, like, how much money you've got or anything, but lifestyle: you get to see how one person lives, what their taste is.'

If you're minded to sneer at a youth cult that involves making videos about your shopping, then Helina has a pretty intriguing counter–argument. 'It's not just about showing what you've got,' she says. 'It's a whole creative process behind the videos as well, which is what I enjoy about it. Choosing the right music, going from the filming to the editing. Sometimes I even storyboard things, because I want certain shots, how I can present different items and things like that.' Besides, she says, it's a genuine community. She thinks a lot of haul girls 'turn the camera on because it's a way to talk to people without having to go outside and face their fears. I know that was the case with me: I turned on my camera because I was at home, signed off work, sick, and really bored. And it helped with my confidence in a way. There's this community where you can talk to like–minded people.'"

(Alexis Petridis, 20 March 2014, The Guardian)

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2014affective consumptionaffective goal achievementamateur cultural productionASOSbeauty products • Boohoo • Boots (shop) • brand awareness • clothes shopping • commodificationcommodity fetishismconstructed identitiesconsumer aestheticsconsumer brandsconsumer cultureconsumer endorsementconsumption spectaclecultural materialismcultural monoculturedigital narcissism • haul girl • haul video • I shop therefore I amidentity performancelifestyle • Missguided (shop) • new media content productiononline communityonline followersperformativitypersonal tastepost-feminist agenda • Primark • product endorsementrecommender culture • retail therapy • shopping for clothes • show and tellspectacular societysubculturetaste formationsThe Guardianunboxingvideo blogger • whats in my bag (video) • whats in my purse (video) • YouTube • Zara (shop)

CONTRIBUTOR

Simon Perkins
28 FEBRUARY 2014

Identity performance: YouTubers, real-life dolls and cosplayers

Fig.1 "My Strange Addiction: I'm a Living Doll", TLC, Season 5 (2014), original air date 1 January 2014.

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2014Barbie dollbelongingbody modificationcelebrity • china doll • china figurine • commodity fetishismcompulsive behaviourconstructed identitiesconsumer aestheticscosplay • cosplayer • digital narcissismdolldoll fetishism • doll-like features • dollificationdress-up • Emily Smith • escapismexhibitionismfadfamefantasy characterfashionable fadfetishismidentity performanceimpression management • Justin Jedlica • living dolllolitamediated representationmimicry • My Strange Addiction (TV Series) • online behaviouronline followersperformativitypersonapersonal identityplastic surgeryreal-life dollrole playingsensationalismspectacular societysuperficial appearance • TLC (TV network) • Venus Isabelle Palermo • Victoriana • video bloggervisual depictionYouTubers

CONTRIBUTOR

Simon Perkins
26 SEPTEMBER 2013

Holiday Inn Express: ad illustrates split between real/online identities

"Intercontinental Hotels Group (IHG) is launching the first UK television advertisement for Holiday Inn Express to raise awareness of the added value services that differentiate the brand in the crowded mid–priced hotel market."

(Russell Parsons, 9 September 2013, Marketing Week)

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2013added value • added value services • brand differentiation • breakfast • business traveller • Centaur Communications Ltd • comparisonconstructed identitiesdigital identity • Holiday Inn Express • hotel • hotel market • Intercontinental Hotels Group (IHG) • leisure industriesliving digital lives • Marketing Week (site) • mid-price market • online and offlineonline and real world identities • pastel shades • Premier Inn • price point • social media identitiessplit-screen • toothbrush • tv adUKUSPWiFi

CONTRIBUTOR

Simon Perkins
03 MAY 2012

Aleks Krotoski's The Digital Human

"Aleks Krotoski asks not just what technology can do for us but also what is it doing to us and the world we're creating? Each week she takes us on a journey to where people are living their digital lives to explore how technology touches everything we do both on and offline.

Taking broad themes of modern living as a starting point she charts the experiences of homo digitas; both the remarkable and the mundane, to understand how we are changing just as quickly as the advances in our technology.

What does the deluge of images from digital photography mean for our memory when every second is being recorded, edited and posted online for posterity? Are the identities we create in social media no more than exercises in personal branding, to be managed and protected like any other product? And as traditional churches struggle to leverage technology to spread their faith do the behaviours we all display online have more in common with religion than rationality?

The time for wonder at the digital world is over, we live with it in every day. The question really is who are we now because of it?"

(BBC Radio 4)

Fig.1 "Mack on a summer morning", 30 March 2011 [http://www.mydogearedpages.com/2011/03/photographic–memories.html].

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2012advances in technology • Aleks Krotoski • BBC Radio 4 • being edited • constructed identitiescultural identitycyberpsychology • deluge of images • digital photography • digital world is over • display online • every second is being recorded • everydayfaith • homo digitas • human behaviouridentityidentity performanceimpression management • leverage technology • living digital livesmediated environmentsmemorymodern livingnew technologyonline and offlineour digital livespersonal branding • posted online • posterityrationalityreligionself-monitoringself-reflexivitysocial changesocial mediasocial media identitiestechnology touches everythingvirtual presence

CONTRIBUTOR

Simon Perkins
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